SESSION in PROGRESS
SESSION in PROGRESS
The Podcast about building a Podcast Company. The final episode yet to be recorded After quitting his job on Australian Radio in 2021, Angus O'Loughlin started a podcast company called 'From Your Pocket'. In the time since the business has almost collapsed (twice), been acquired (once) and is operating today at a high level of content output but a low level of fiscal input. This is a Podcast fo…Social links:
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Revealing the cost of Podcasting! We HAD to increase our prices
There’s a podcast studio less than 5 kilometres from here charging 50% more than us for the same service It's time to align ourselves with the market. This is session in progress After searching around to other studios or having used their spaces before we found our own I thought I had align…
03:08Jun 26, 2024, 5:01 AM
Why I had to delete the last episode 😥
At the end of the last episode I revealed I’ve had to delete an episode off our YouTube and LinkedIn page. That was because I can no longer say our studio has been designed by the incredibly talented individual who helped us get this far. No bad blood. Just not enough money to afford the finishe…
03:48Jun 19, 2024, 5:01 AM
The POWER of rebrand and why YOU might need one (behind the scenes)
YOUR FIRST LOOK: https://sessioninprogress.com.au/ Watch the trailer to our concept and our reactions here: https://www.instagram.com/session.in.progress/
06:19Jun 12, 2024, 5:01 AM
It's time for a rebrand! 'From Your Pocket' gone and introducing...
You might have heard in previous episode Studio White Noise pressure tested my “brand” From Your Pocket and showed gaping holes in the business’ language, output and presence. What did we mean to someone who clicked on our website? How did we make our clients feel about being associated with us? …
05:37Jun 5, 2024, 5:01 AM
The MISTAKE that has cost us $7,000 and more every month!
Seeing is believing… or is it?… What if I told you what you're watching isn't in a podcast studio! And no this isn’t a plug in from AI on a green screen. This is SESSION in PROGRESS The studio you are seeing, and would have seen in the past through any and all of our content, is a make shif…
05:44May 28, 2024, 5:01 PM
The email read "Do you think I could do a rebrand?" | #10
I’m not proud of the business It took 2 years and a wonderful design company to make me realise it. Today you hear the moment it all clicked. This is SESSION in PROGRESS On the last episode with our friends Ross, Lauren and Andreas from 'Studio White Noise' the reason for our chat was to help me…
06:52May 22, 2024, 5:01 AM
What is a BRAND and do I even have one? | #9
When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page. I got straight to work and never really spent time identifying what it…
07:02May 15, 2024, 5:01 AM
My BIGGEST mistake in Business is this... | #8
In the past 3 months I’ve realised what I believe to be my biggest mistake in starting a podcast company. It’s a mistake I made when I first realised I wanted to leave my on-air radio job and create a company with no business experience… today I’m revealing it to help save the next small business …
06:14May 8, 2024, 5:00 AM
Business is a JUGGLING act 🤡 | #7
When you leave a full-time role to start your own business or company you have a true belief that you create your own hours. That hasn’t been my experience. The more our quality of work has been seen in the Podcast marketplace the busier we’ve gotten which is fantastic but there are problems with…
03:45May 1, 2024, 5:00 AM
It’s lonely at the bottom | #6
I’ve never been comfortable with the word entrepreneur. Oxford defines it as "A person who sets up a business or businesses, taking on financial risks in the hope of profit." Profit wasn't, and isn’t, my goal. I just love making meaningful conversations and I realised after spending tens of tho…
07:09Apr 10, 2024, 5:01 AM