KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream...


First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold — wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era? 


Then it’s over to Vogue’s marble halls, where Chloe Malle — a self-proclaimed “proud nepo baby” — has officially stepped into Anna Wintour’s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?

It’s wigs, Wintour, and way too much discourse… welcome to the chaos economy I guess! 

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

 

KJ Apa&rsquo;s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we&rsquo;re trying to figure out if culture has officially entered its PR fever dream...
 First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold &mdash; wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era?&nbsp;
 Then it&rsquo;s over to Vogue&rsquo;s marble halls, where Chloe Malle &mdash; a self-proclaimed &ldquo;proud nepo baby&rdquo; &mdash; has officially stepped into Anna Wintour&rsquo;s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?
It&rsquo;s wigs, Wintour, and way too much discourse&hellip; welcome to the chaos economy I guess!&nbsp;
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0h_G-4ffs8zdrNu6YfGofv">https://www.instagram.com/baylypr/</a> Follow up on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0P2JVOqWDuGh2SihSSwE3e">https://www.tiktok.com/@baylypr</a> Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0ImiZs9xd2SikQbDqSGh6L">https://www.baylypr.com/</a> Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw3s8avKuQv-HbMnz7RQLn5X">https://clearshot.digital/</a> See&nbsp;<a href="http://omnystudio.com/listener" data-saferedirecturl="https://www.google.com/url?q=http://omnystudio.com/listener&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw2JwHoAeITL7zhzgFVth9aV">omnystudio.com/listener</a>&nbsp;for privacy information.
&nbsp;

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.

PR/etty Average

Alter egos, nepo babies...and the end of the polished PR era?

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there! 

Creators are burnt out, followers are ghosting, and the apps are in their &ldquo;it&rsquo;s not you, it&rsquo;s me&rdquo; era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment&hellip; and why even apology marketing and trad-wife countercultures can&rsquo;t distract us from the fact everyone&rsquo;s quietly opting out.. Plus all the usual bits we have in there!&nbsp;

We need to apologise… 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance). 

 

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that&rsquo;s held this mic&rsquo;d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it&rsquo;s not all sad goodbyes&hellip; we&rsquo;re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney&rsquo;s GQ Man of the Year interview (the most baffling profile we&rsquo;ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).&nbsp;
&nbsp;
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw1KKaGtMXCqs3UAU2GAsQZL">https://www.instagram.com/baylypr/</a>
Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw0vThwSJO5NgqaU3sGu1kRy">https://www.tiktok.com/@baylypr</a>
Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw2_VR8fXzoxwc1IYdFkQ9Gm">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw22rSE8Q2Finl90BPCvkhRR">https://clearshot.digital/</a>
&nbsp;

End of an era

Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like.

Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world.

This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye.

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like. Lindsay Lohan&rsquo;s multi-faceted rebrand &mdash; from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today&rsquo;s fast-paced digital world. This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye. Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0h_G-4ffs8zdrNu6YfGofv">https://www.instagram.com/baylypr/</a> Follow up on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0P2JVOqWDuGh2SihSSwE3e">https://www.tiktok.com/@baylypr</a> Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0ImiZs9xd2SikQbDqSGh6L">https://www.baylypr.com/</a> Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw3s8avKuQv-HbMnz7RQLn5X">https://clearshot.digital/</a> See&nbsp;<a href="http://omnystudio.com/listener" data-saferedirecturl="https://www.google.com/url?q=http://omnystudio.com/listener&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw2JwHoAeITL7zhzgFVth9aV">omnystudio.com/listener</a>&nbsp;for privacy information.

Alter egos, nepo babies...and the end of the polished PR era?

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