TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen Z and millennials alike — and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?!


Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

 

<blockquote>TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. &amp; Carolyn Bessette has a chokehold on Gen Z and millennials alike &mdash; and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?! 
Follow us on IG: <a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw0uXKl6keTGk2zFNDIWyjWt">https://www.instagram.com/baylypr/</a>
Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw3SeyrwUhvf0GJWSel8bQ8s">https://www.tiktok.com/@baylypr</a>
Visit our website: <a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw1WSo2Xdl94oZSelF_VD4tI">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible: <a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw0HymxpL5w8h_hzplFOIARC">https://clearshot.digital/</a>
</blockquote>
&nbsp;

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.

PR/etty Average

CBK was the OG influencer

The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s the all-American fashion collab done right, and take a quick look at Gucci’s AI-powered mystery game that’s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).
Read more about Bode x Levi’s: https://www.highsnobiety.com/p/bode-levis/
Read more about Gucci La Famiglia: https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/
Follow us on IG: https://www.instagram.com/baylypr/
Follow us on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

The McDonald&rsquo;s CEO ate a burger on camera and the internet turned it into the brand&rsquo;s biggest PR day&hellip; ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the&nbsp;world, plus,&nbsp;they deep-dive into the Bode x Levi&rsquo;s &ldquo;Barrel Racer Jean&rdquo; collaboration and why it&rsquo;s the all-American fashion collab done right, and take a quick look at Gucci&rsquo;s AI-powered mystery game that&rsquo;s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).
<ul>
<li>Read more about Bode x Levi&rsquo;s:&nbsp;<a href="https://www.highsnobiety.com/p/bode-levis/" data-saferedirecturl="https://www.google.com/url?q=https://www.highsnobiety.com/p/bode-levis/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw2zaJdg2j81a2P9ifDQjmyv">https://www.highsnobiety.com/p/bode-levis/</a></li>
<li>Read more about Gucci La Famiglia:&nbsp;<a href="https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/" data-saferedirecturl="https://www.google.com/url?q=https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw0MuR7D-qB_K7G2w9hDO0Sf">https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/</a></li>
<li>Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw0vzOT1lAO-UrYDvHIiD5sJ">https://www.instagram.com/baylypr/</a></li>
<li>Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw2TNWmx0P3LzscD4DILkCUR">https://www.tiktok.com/@baylypr</a></li>
<li>Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw1YkLAoLXtBoeVur2QKPDdZ">https://www.baylypr.com/</a></li>
<li>Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw1iK_2-V0HOX3GI_rBjDQ6S">https://clearshot.digital/</a></li>
</ul>

Bring back the hamburglar!

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time.
Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing — and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...

Lucinda's book recommendation: Heart The Lover by Lily King: https://www.goodreads.com/book/show/228110489-heart-the-lover

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time. Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing &mdash; and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...
Lucinda's book recommendation: Heart The Lover by Lily King:&nbsp;<a href="https://www.goodreads.com/book/show/228110489-heart-the-lover">https://www.goodreads.com/book/show/228110489-heart-the-lover</a>
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw2ZyFMncHEdlLrPdyq1Hne0">https://www.instagram.com/baylypr/</a>
Follow us on TikTok: <a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw0eZK5onrsZJIq-vJovqFv3">https://www.tiktok.com/@baylypr</a>
Visit our website:&nbsp;<a href="https://www.baylypr.com/">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw33mObLg9jvJHjsGu3EFuCw">https://clearshot.digital/</a>

Print is dying (again)… but PR isn’t.

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there! 

Creators are burnt out, followers are ghosting, and the apps are in their &ldquo;it&rsquo;s not you, it&rsquo;s me&rdquo; era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment&hellip; and why even apology marketing and trad-wife countercultures can&rsquo;t distract us from the fact everyone&rsquo;s quietly opting out.. Plus all the usual bits we have in there!&nbsp;

CBK was the OG influencer

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