For years, women have been made to feel like they have to prove they belong in sports. Lily Shimbashi is working to change that.
Lily is the founder of Sportsish, a media brand at the intersection of sports, culture, fashion and storytelling that was created specifically with female sports fans in mind. In this episode, we talk about the gap she saw in traditional sports media, what she learned working behind the scenes in the NBA, and how becoming a mom gave her the confidence to finally bet on herself and build the company she had been thinking about for years.
We also get into why sports and pop culture are becoming increasingly intertwined, how Taylor Swift and entertainment are bringing new audiences into sports, why female fans shouldn’t be put into one box, and Lily’s journey from Sportsish to creating content with ESPN.
Plus, we talk motherhood, entrepreneurship, rejection, online criticism, work-life balance and why Lily believes the best thing you can do is stop being afraid to fail.

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