For the premiere of Possible Now, Michael Kassan dives into bold predictions on AI, the future of marketing, and building 3C Ventures. Hear why strategic connections and creativity drive the next wave of industry transformation.

For the premiere of&nbsp;Possible Now, Michael Kassan dives into bold predictions on AI, the future of marketing, and building 3C Ventures. Hear why strategic connections and creativity drive the next wave of industry transformation.

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.

 

This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.

 

No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW&mdash;the podcast where bold possibilities take center stage.
&nbsp;
This isn&rsquo;t just another business podcast&mdash;it&rsquo;s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we&rsquo;ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.
&nbsp;
No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Possible NOW

Kicking Off Big with Michael Kassan

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4ab88b25-105c-4c46-97b0-b29e00df4fc4/transcript

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events that matter, why focus is the hardest discipline in a fast-growing portfolio, and why leaving the right connections to serendipity is a strategy that's always been flawed.

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events that matter, why focus is the hardest discipline in a fast-growing portfolio, and why leaving the right connections to serendipity is a strategy that's always been flawed.

From the Inside Out: Mark Shashoua on Growth, Focus, and the Future of IRL Events

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4ec5216b-89b5-4242-a901-b45000fc283f/transcript

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center.

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center.

Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/77dbae9a-6e5a-458d-adf6-b44e011ad108/transcript

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marketers are still underestimating about this moment, and why the CMO of the future is really a systems architect.

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marketers are still underestimating about this moment, and why the CMO of the future is really a systems architect.

The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dc426ba1-4c58-4276-82eb-b442015c0112/transcript

Kicking Off Big with Michael Kassan

In 1 playlist(s)

Possible NOW

Social links

Follow podcast

Recent clips