Possible NOWRecorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center.
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