From the Inside Out: Mark Shashoua on Growth, Focus, and the Future of IRL Events

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events…

Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand i…

The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marke…

Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reach alone isn’t enough and the key mistake most cre…

Rebuilding Belief: Marisa Thalberg on Saying Yes, Leading Legacy Brands, and the Only Metric That Matters

Marisa Thalberg has built her career stepping into legacy brands at pivotal moments and helping transform them.  Now leading marketing across five iconic American names at Catalyst Brands, she joins Christian to talk about what it really takes to rebuild belief in a brand, why creativity is the mos…

From Audiences to Communities: Kirk McDonald on the Future of Media

As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized for clicks and reach when it should have been bu…

Power of the Pack: Shelley Zalis on Collective Action and Modern Leadership

Shelley Zalis has built her career turning bold ideas into movements. In this episode of Possible Now she joins Christian Muche to share how that mindset has shaped her journey. From pioneering online research with OTX to founding The Female Quotient and its global Girls’ Lounge community, Shelley …

Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule

Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble. In this candid conversation, Christian and Kim unpack what truly separates dreamers from builders. Fr…

POSSIBLE NOW: SEASON 3!

Season 3 of POSSIBLE NOW moves beyond big ideas to the people who actually know how to execute. Host Christian Muche sits down with the builders, operators, and leaders shaping modern marketing. Where AI meets creativity, creators become companies, and brands fight to earn their seat at the executi…

Beyond Miles: Alicia Tillman on Loyalty, Leadership & What’s Next for Delta

Christian Muche sits down with Alicia Tillman, CMO of Delta Airlines, to pull back the curtain on what it takes to lead a century-old brand into its next chapter. From transforming loyalty beyond points to reimagining travel as a deeply human experience, Alicia shares how Delta is evolving into a l…