Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reach alone isn’t enough and the key mistake most cre…

Rebuilding Belief: Marisa Thalberg on Saying Yes, Leading Legacy Brands, and the Only Metric That Matters

Marisa Thalberg has built her career stepping into legacy brands at pivotal moments and helping transform them.  Now leading marketing across five iconic American names at Catalyst Brands, she joins Christian to talk about what it really takes to rebuild belief in a brand, why creativity is the mos…

From Audiences to Communities: Kirk McDonald on the Future of Media

As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized for clicks and reach when it should have been bu…

Power of the Pack: Shelley Zalis on Collective Action and Modern Leadership

Shelley Zalis has built her career turning bold ideas into movements. In this episode of Possible Now she joins Christian Muche to share how that mindset has shaped her journey. From pioneering online research with OTX to founding The Female Quotient and its global Girls’ Lounge community, Shelley …

Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule

Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble. In this candid conversation, Christian and Kim unpack what truly separates dreamers from builders. Fr…

POSSIBLE NOW: SEASON 3!

Season 3 of POSSIBLE NOW moves beyond big ideas to the people who actually know how to execute. Host Christian Muche sits down with the builders, operators, and leaders shaping modern marketing. Where AI meets creativity, creators become companies, and brands fight to earn their seat at the executi…

Beyond Miles: Alicia Tillman on Loyalty, Leadership & What’s Next for Delta

Christian Muche sits down with Alicia Tillman, CMO of Delta Airlines, to pull back the curtain on what it takes to lead a century-old brand into its next chapter. From transforming loyalty beyond points to reimagining travel as a deeply human experience, Alicia shares how Delta is evolving into a l…

Passion Power: Esi Eggleston Bracey of Unilever on Connecting Culture to Cart

Overseeing 400+ brands, Esi Eggleston Bracey’s roots in community advocacy has inspired her leadership as Unilever’s Chief Growth & Marketing Officer. Sitting down with Christian, Esi explains how her mantra, "Passion Power," has been the driving force behind the transformation of Unilever's market…

The Creator-Owned Future: Chaucer Barnes on Music, Marketing, and Power

The shift to creator-owned models is changing how artists, brands, and audiences connect. Chaucer Barnes, CMO of Translation and UnitedMasters, has built his career at that intersection. In this episode, he and Christian explore how context strategy reshaped brand storytelling, why fan data must em…

Women’s Sports is Serious Business: Laura Correnti on Building Deep Blue

Women’s sports isn’t charity—it’s a growth market hiding in plain sight. Laura Correnti, founder and CEO of Deep Blue Sports & Entertainment, has built her career spotting the white space and turning it into business. She and Christian dig into the myths holding advertisers back, how athletes are s…