Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events that matter, why focus is the hardest discipline in a fast-growing portfolio, and why leaving the right connections to serendipity is a strategy that's always been flawed.