Forget mega-conferences with endless cab rides and low engagement. Hyve Group CEO Mark Shashoua explains why the best events are built around human connection, intentional design, and a relentless focus on audience quality. In the season one finale of Possible Now, Mark and Christian talk Possible 2025, what Hyve looks for in acquisitions, and how to grow without losing your magic.

The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year
49:29

Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy
35:45

Rebuilding Belief: Marisa Thalberg on Saying Yes, Leading Legacy Brands, and the Only Metric That Matters
38:00