We speak with the founders of CONTEN.T, an award-winning BrandTech company specialising in creating advanced digital experiences using first-party data. With collaborations with top brands like COACH, Calvin Klein, Adidas, and Gucci, CONTEN.T has delivered over 200 innovative digital experiences, including AR/VR, gamification, and AI-driven projects. Our discussion will cover their growth since their last appearance on BFM in 2021, new developments in first-party data strategies, and the impact of their work on brand engagement.

We speak with the founders of CONTEN.T, an award-winning BrandTech company specialising in creating advanced digital experiences using first-party data. With collaborations with top brands like COACH, Calvin Klein, Adidas, and Gucci, CONTEN.T has delivered over 200 innovative digital experiences, including AR/VR, gamification, and AI-driven projects. Our discussion will cover their growth since their last appearance on BFM in 2021, new developments in first-party data strategies, and the impact of their work on brand engagement.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Transforming Digital Experiences with CONTEN.T

Every single day, millions of students step onto a school bus and embark on what is largely an "invisible journey." For the hour they are on the road, parents are left guessing, schools have limited oversight, and drivers are forced to manage routes using paper registers and endless WhatsApp messages. Despite moving our most valuable assets, the school transport sector has remained surprisingly untouched by modern logistics technology.



Bus Buddy is stepping in to digitize this blind spot. Backed by the synergy of a 40-year-old traditional bus company and the tech firm Asia Mobiliti, Bus Buddy is a child-centric mobility platform connecting families, schools, and transporters.



CEO Samuel Yee joins us to talk about the business of student mobility, how growing up in a traditional school bus family inspired a highly scalable SaaS platform, and the ambitious Phase 2 roadmap to become a massive aggregator for child-friendly transport.

Every single day, millions of students step onto a school bus and embark on what is largely an "invisible journey." For the hour they are on the road, parents are left guessing, schools have limited oversight, and drivers are forced to manage routes using paper registers and endless WhatsApp messages. Despite moving our most valuable assets, the school transport sector has remained surprisingly untouched by modern logistics technology.Bus Buddy is stepping in to digitize this blind spot. Backed by the synergy of a 40-year-old traditional bus company and the tech firm Asia Mobiliti, Bus Buddy is a child-centric mobility platform connecting families, schools, and transporters.CEO Samuel Yee joins us to talk about the business of student mobility, how growing up in a traditional school bus family inspired a highly scalable SaaS platform, and the ambitious Phase 2 roadmap to become a massive aggregator for child-friendly transport.

Putting the Yellow School Bus in Your Pocket

The Kuala Lumpur F&B industry can be brutal. Most trendy dining spots survive for two or three years before becoming obsolete. Yet, 14 years on, The Marini’s Group remains one of the city's most formidable, independently owned hospitality empires.



Founded by Modesto Marini and Elizabeth Hew-Marini, the group operates some of the most lucrative and iconic venues in the capital, including Marini’s on 57, the Michelin-selected steakhouse Marble 8, the Spanish-Nikkei concept Mesa on 51, and the high-energy nightclub, Müro. But beyond the glamour of celebrity guests and panoramic skyline views lies a highly disciplined business operation.



Elizabeth joins us to discuss the financial mechanics of ultra-premium hospitality, the unit economics of securing rooftop real estate, and why they have refused to hand their empire over to private equity.

The Kuala Lumpur F&amp;B industry can be brutal. Most trendy dining spots survive for two or three years before becoming obsolete. Yet, 14 years on, The Marini’s Group remains one of the city's most formidable, independently owned hospitality empires.Founded by Modesto Marini and Elizabeth Hew-Marini, the group operates some of the most lucrative and iconic venues in the capital, including Marini’s on 57, the Michelin-selected steakhouse Marble 8, the Spanish-Nikkei concept Mesa on 51, and the high-energy nightclub, Müro. But beyond the glamour of celebrity guests and panoramic skyline views lies a highly disciplined business operation.Elizabeth joins us to discuss the financial mechanics of ultra-premium hospitality, the unit economics of securing rooftop real estate, and why they have refused to hand their empire over to private equity.

The ROI of the Skyline: 14 Years of The Marini’s Group

Gurcharanvir Singh built his company because he had a dream about washing shoes.



Three years later, Guchi Cuci is a highly profitable, 5-figure home-based shoe cleaning service that has doubled its revenue every single year since inception. Operating entirely without commercial rent, Gurcharanvir leverages on organic TikTok virality to acquire customers, specifically targeting the "lazy or busy" demographic. Even more impressively, he manages this growing operation alongside a full-time career as an architect, a part-time job at a gym, and training for KL Fashion Week.



Gurcharanvir joins us to dissect the exact metrics behind his micro-business. We also look at the unit economics of pricing a service at the cost of a meal, the challenge of calculating Customer Acquisition Cost (CAC) through social media algorithms, and the capital expenditure required to transition from cleaning sneakers to detailing cars.

Gurcharanvir Singh built his company because he had a dream about washing shoes.Three years later, Guchi Cuci is a highly profitable, 5-figure home-based shoe cleaning service that has doubled its revenue every single year since inception. Operating entirely without commercial rent, Gurcharanvir leverages on organic TikTok virality to acquire customers, specifically targeting the "lazy or busy" demographic. Even more impressively, he manages this growing operation alongside a full-time career as an architect, a part-time job at a gym, and training for KL Fashion Week.Gurcharanvir joins us to dissect the exact metrics behind his micro-business. We also look at the unit economics of pricing a service at the cost of a meal, the challenge of calculating Customer Acquisition Cost (CAC) through social media algorithms, and the capital expenditure required to transition from cleaning sneakers to detailing cars.

Transforming Digital Experiences with CONTEN.T

In 1 playlist(s)

Open For Business

Social links

Follow podcast

Recent clips