Every single day, millions of students step onto a school bus and embark on what is largely an "invisible journey." For the hour they are on the road, parents are left guessing, schools have limited oversight, and drivers are forced to manage routes using paper registers and endless WhatsApp messages. Despite moving our most valuable assets, the school transport sector has remained surprisingly untouched by modern logistics technology.

Bus Buddy is stepping in to digitize this blind spot. Backed by the synergy of a 40-year-old traditional bus company and the tech firm Asia Mobiliti, Bus Buddy is a child-centric mobility platform connecting families, schools, and transporters.

CEO Samuel Yee joins us to talk about the business of student mobility, how growing up in a traditional school bus family inspired a highly scalable SaaS platform, and the ambitious Phase 2 roadmap to become a massive aggregator for child-friendly transport.