For years, the Malaysian property market has been dominated by a legacy "discovery-only" portal model. Real estate agents are forced to pay RM3,000 to RM8,000 in upfront annual subscriptions just to list properties, with zero performance guarantees. The result? Agents receive high volumes of raw traffic, but only 2% to 3% actually convert into real appointments.

Enter MyRumahBaru (MRB). Co-founded by Melvin Soh, Ching Yaw Hao, and Anthony Chin, MRB is an AI-powered property platform designed to destroy the traditional subscription model. Instead of charging for listings, MRB provides unlimited free listings and utilises an AI chatbot to converse with, pre-qualify, and financially vet buyers (including Debt Service Ratio calculations). Agents and developers are only charged a flat RM200 fee when a verified buyer actually shows up for an appointment. This model has successfully driven buyer show-up rates to over 90%.

Melvin joins us to dissect the hard metrics behind MRB's growth, the unit economics of a pay-per-performance marketplace, and why incumbent portals are structurally trapped from copying their technology.