ESG guidance and advisory firm Joshua Rayan Communications (JRC) was established in 2007 with one clear conviction: that sustainability reporting should be done properly, personally, and affordably. Today, the bootstrapped, seven-figure firm boasts a near 100% client closure rate and serves corporate giants like Sunway, BAT, Ranhill, and MMC across Malaysia, Singapore, and Indonesia.
Rather than treating ESG as a simple box-ticking reporting exercise, JRC provides end-to-end advisory. Using a unique "vanguard system" where senior leaders remain actively involved in project execution, they help clients identify critical data gaps long before a final report is drafted.
Founder and CEO Joshua Rayan joins us to unpack the business of sustainability reporting in a highly competitive market. We discuss running a 20-person consultancy with a "no-boss" culture, why homegrown ESG practitioners want to be more actively engaged in national policy and standard-setting rooms, and the firm’s ambitious five-year roadmap toward an IPO.

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