Sasha Tan, Founder and Principal Brand Strategist of The Brand Shaper, a local enterprise that provides PR & Marketing Solutions, joins us to discuss her journey from an entrepreneur to a brand strategist and unpack key lessons she’s learned along the way. From the importance of understanding your audience to the role of authenticity in brand communication, we discuss how Brand Shaper aims to help businesses create lasting impressions through strategic branding, the challenges that come to shape and position a brand as well as her ambitions and tips on how startups can develop a strong brand foundation.