What started as a mission into sonography as a practitioner 15 years ago, has grown into a multifaceted pregnancy care ecosystem, which also includes education and training for aspiring sonographers and mobile apps for parents and expectant parents.



We dive into the entrepreneurial journey of Jezzlyn Siu, Managing Director of Sono Holding. From her beginnings as a sonographer, Jezzlyn has built a thriving enterprise that not only provides ultrasound services, but also educates aspiring sonographers and offers digital tools for expectant parents.



We dive into how Sonobee Ultrasound grew to a network of 61 service centres across Malaysia, capturing a significant share of the market, but also discuss the strategic restructuring that led to the formation of Sono Holding, encompassing three key subsidiaries—Sonobee Ultrasound, Bebee Asia, and Dacas Education—and the synergy between these businesses.



Jezzlyn shares the challenges faced in scaling the business, the strategies employed to expand and maintain their market position, and how the recent investment from Artem Ventures is set to drive further growth. Plus, we'll look at her ambitions for the future of Sono Holding and how the company plans to continue innovating in the pregnancy care industry.

What started as a mission into sonography as a practitioner 15 years ago, has grown into a multifaceted pregnancy care ecosystem, which also includes education and training for aspiring sonographers and mobile apps for parents and expectant parents.We dive into the entrepreneurial journey of Jezzlyn Siu, Managing Director of Sono Holding. From her beginnings as a sonographer, Jezzlyn has built a thriving enterprise that not only provides ultrasound services, but also educates aspiring sonographers and offers digital tools for expectant parents.We dive into how Sonobee Ultrasound grew to a network of 61 service centres across Malaysia, capturing a significant share of the market, but also discuss the strategic restructuring that led to the formation of Sono Holding, encompassing three key subsidiaries—Sonobee Ultrasound, Bebee Asia, and Dacas Education—and the synergy between these businesses.Jezzlyn shares the challenges faced in scaling the business, the strategies employed to expand and maintain their market position, and how the recent investment from Artem Ventures is set to drive further growth. Plus, we'll look at her ambitions for the future of Sono Holding and how the company plans to continue innovating in the pregnancy care industry.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Sonobee’s Growth Story: From Scaling Ultrasound Services to Building a Pregnancy Care Ecosystem

How can homeowners make the switch to solar energy without breaking the bank?



Founded in 2022, Okapi Solar is on a mission to make solar power more accessible to homeowners by offering financing solutions that eliminate the high upfront costs typically associated with solar panel installations. Okapi buys the solar panels first, and then leases it to homeowners.



Zhern Yung and Christopher, both with backgrounds in banking and engineering, share their journey of leaving the corporate world to venture into entrepreneurship. They discuss the challenges and opportunities they’ve encountered in the solar energy sector, and how their experience has shaped Okapi’s approach to financing.



Okapi Solar’s financing plans are designed specifically for landed residential properties, allowing homeowners to install solar panels with zero upfront payment and fixed monthly lease payments over a period of up to 10 years. The co-founders delve into the company’s business model, the balance between raising and deploying funds, and the importance of evaluating customer creditworthiness to maintain a healthy business.



As Okapi Solar targets financing 100 residential solar energy systems per month by the first quarter of 2025, Zhern Yung and Christopher also discuss their future plans, including scaling their operations, expanding partnerships with solar installers, and much more.



Tune in to learn how Okapi Technologies is lowering the barrier to solar power adoption, and what lies ahead for this innovative startup.

How can homeowners make the switch to solar energy without breaking the bank?Founded in 2022, Okapi Solar is on a mission to make solar power more accessible to homeowners by offering financing solutions that eliminate the high upfront costs typically associated with solar panel installations. Okapi buys the solar panels first, and then leases it to homeowners.Zhern Yung and Christopher, both with backgrounds in banking and engineering, share their journey of leaving the corporate world to venture into entrepreneurship. They discuss the challenges and opportunities they’ve encountered in the solar energy sector, and how their experience has shaped Okapi’s approach to financing.Okapi Solar’s financing plans are designed specifically for landed residential properties, allowing homeowners to install solar panels with zero upfront payment and fixed monthly lease payments over a period of up to 10 years. The co-founders delve into the company’s business model, the balance between raising and deploying funds, and the importance of evaluating customer creditworthiness to maintain a healthy business.As Okapi Solar targets financing 100 residential solar energy systems per month by the first quarter of 2025, Zhern Yung and Christopher also discuss their future plans, including scaling their operations, expanding partnerships with solar installers, and much more.Tune in to learn how Okapi Technologies is lowering the barrier to solar power adoption, and what lies ahead for this innovative startup.

Okapi Solar - Breaking Barriers to Solar Panels on Your Roof?

We talk to Harith Aqil, the founder of LOOKOO, a local F&B startup that’s set to change how we think about doughnuts with their unique twist—doughnut balls. Inspired by his time in Melbourne, Harith launched LOOKOO in 2022 with the help of his childhood best friend. Their delicious doughnut balls have quickly gained popularity, available not only in their physical store but also through food delivery platforms like GrabFood, Foodpanda, and ShopeeFood.



We discuss with Harith about his journey from the 9-5 world to the entrepreneurial path, exploring the motivations behind starting LOOKOO, the challenges faced in the F&B industry, and the exciting opportunities that lie ahead for the brand.

We talk to Harith Aqil, the founder of LOOKOO, a local F&amp;B startup that’s set to change how we think about doughnuts with their unique twist—doughnut balls. Inspired by his time in Melbourne, Harith launched LOOKOO in 2022 with the help of his childhood best friend. Their delicious doughnut balls have quickly gained popularity, available not only in their physical store but also through food delivery platforms like GrabFood, Foodpanda, and ShopeeFood.We discuss with Harith about his journey from the 9-5 world to the entrepreneurial path, exploring the motivations behind starting LOOKOO, the challenges faced in the F&amp;B industry, and the exciting opportunities that lie ahead for the brand.

From 9-to-5 to Doughnut Balls: LOOKOO's Sweet Escape Story

In a world dominated by smartphones and tablets, is there still room for a premium stationery and notebook brand?



As Mossery celebrates its 10th anniversary as a full-time business, we sit down with Jun Lim, co-founder and CEO of Mossery, to explore the brand’s evolution from a pet project among graphic design students to a homegrown stationery brand with an international presence.


We delve into Mossery's unique journey, discussing the founding story and early challenges, the brand’s design philosophy and working with illustrators and designers across the world, and how these collaborations have helped Mossery grow its presence beyond Malaysian borders. These collaborations have helped Mossery stand out in a crowded market and appeal to a global audience, with 85% of its sales coming from international markets, particularly the United States.


Beyond that, we also explore how and why the company is adapting its business model to meet evolving consumer demands, with Jun sharing that Mosery will be shifting to a B2B focus. He also provides a glimpse into the company’s financial strategies, including bootstrapping the business and managing the logistics of customised production, and he shares his vision for Mossery’s future in both digital and physical spaces, including potential strategic partnerships and plans for further expansion.

In a world dominated by smartphones and tablets, is there still room for a premium stationery and notebook brand?As Mossery celebrates its 10th anniversary as a full-time business, we sit down with Jun Lim, co-founder and CEO of Mossery, to explore the brand’s evolution from a pet project among graphic design students to a homegrown stationery brand with an international presence. We delve into Mossery's unique journey, discussing the founding story and early challenges, the brand’s design philosophy and working with illustrators and designers across the world, and how these collaborations have helped Mossery grow its presence beyond Malaysian borders. These collaborations have helped Mossery stand out in a crowded market and appeal to a global audience, with 85% of its sales coming from international markets, particularly the United States. Beyond that, we also explore how and why the company is adapting its business model to meet evolving consumer demands, with Jun sharing that Mosery will be shifting to a B2B focus. He also provides a glimpse into the company’s financial strategies, including bootstrapping the business and managing the logistics of customised production, and he shares his vision for Mossery’s future in both digital and physical spaces, including potential strategic partnerships and plans for further expansion.

Sonobee’s Growth Story: From Scaling Ultrasound Services to Building a Pregnancy Care Ecosystem

In 1 playlist(s)

Open For Business

Social links

Follow podcast

Recent clips