What started as a mission into sonography as a practitioner 15 years ago, has grown into a multifaceted pregnancy care ecosystem, which also includes education and training for aspiring sonographers and mobile apps for parents and expectant parents.



We dive into the entrepreneurial journey of Jezzlyn Siu, Managing Director of Sono Holding. From her beginnings as a sonographer, Jezzlyn has built a thriving enterprise that not only provides ultrasound services, but also educates aspiring sonographers and offers digital tools for expectant parents.



We dive into how Sonobee Ultrasound grew to a network of 61 service centres across Malaysia, capturing a significant share of the market, but also discuss the strategic restructuring that led to the formation of Sono Holding, encompassing three key subsidiaries—Sonobee Ultrasound, Bebee Asia, and Dacas Education—and the synergy between these businesses.



Jezzlyn shares the challenges faced in scaling the business, the strategies employed to expand and maintain their market position, and how the recent investment from Artem Ventures is set to drive further growth. Plus, we'll look at her ambitions for the future of Sono Holding and how the company plans to continue innovating in the pregnancy care industry.

What started as a mission into sonography as a practitioner 15 years ago, has grown into a multifaceted pregnancy care ecosystem, which also includes education and training for aspiring sonographers and mobile apps for parents and expectant parents.We dive into the entrepreneurial journey of Jezzlyn Siu, Managing Director of Sono Holding. From her beginnings as a sonographer, Jezzlyn has built a thriving enterprise that not only provides ultrasound services, but also educates aspiring sonographers and offers digital tools for expectant parents.We dive into how Sonobee Ultrasound grew to a network of 61 service centres across Malaysia, capturing a significant share of the market, but also discuss the strategic restructuring that led to the formation of Sono Holding, encompassing three key subsidiaries—Sonobee Ultrasound, Bebee Asia, and Dacas Education—and the synergy between these businesses.Jezzlyn shares the challenges faced in scaling the business, the strategies employed to expand and maintain their market position, and how the recent investment from Artem Ventures is set to drive further growth. Plus, we'll look at her ambitions for the future of Sono Holding and how the company plans to continue innovating in the pregnancy care industry.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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