In recent years, Malaysia's digital economy has undergone a remarkable transformation, fundamentally reshaping how consumers interact with businesses and services. The travel sector, in particular, has seen significant shifts, with online transactions becoming an integral part of daily life. This rapid digitalisation, accelerated by the pandemic a few years ago, has changed consumer behaviour and driven substantial economic value through digital platform business models.

Amidst this progressively developing landscape, online bus ticketing platform, redBus, has emerged as one of the forerunners in the travel industry. Established in India in 2006 and now operating in Malaysia since 2015, as well as in multiple countries, redBus leverages technology to offer seamless and personalised travel experiences. By harnessing the power of generative AI, redBus optimises operations and enhances customer satisfaction, empowering both travel operators and end consumers.

Today, we speak with Krishnan Ramaswami, the Chief Business Officer for International Business at redBus, on how the company is navigating Malaysia's dynamic digital economy, its growth journey, and future technological adoption.