In recent years, Malaysia's digital economy has undergone a remarkable transformation, fundamentally reshaping how consumers interact with businesses and services. The travel sector, in particular, has seen significant shifts, with online transactions becoming an integral part of daily life. This rapid digitalisation, accelerated by the pandemic a few years ago, has changed consumer behaviour and driven substantial economic value through digital platform business models.


Amidst this progressively developing landscape, online bus ticketing platform, redBus, has emerged as one of the forerunners in the travel industry. Established in India in 2006 and now operating in Malaysia since 2015, as well as in multiple countries, redBus leverages technology to offer seamless and personalised travel experiences. By harnessing the power of generative AI, redBus optimises operations and enhances customer satisfaction, empowering both travel operators and end consumers.


Today, we speak with Krishnan Ramaswami, the Chief Business Officer for International Business at redBus, on how the company is navigating Malaysia's dynamic digital economy, its growth journey, and future technological adoption.

In recent years, Malaysia's digital economy has undergone a remarkable transformation, fundamentally reshaping how consumers interact with businesses and services. The travel sector, in particular, has seen significant shifts, with online transactions becoming an integral part of daily life. This rapid digitalisation, accelerated by the pandemic a few years ago, has changed consumer behaviour and driven substantial economic value through digital platform business models. Amidst this progressively developing landscape, online bus ticketing platform, redBus, has emerged as one of the forerunners in the travel industry. Established in India in 2006 and now operating in Malaysia since 2015, as well as in multiple countries, redBus leverages technology to offer seamless and personalised travel experiences. By harnessing the power of generative AI, redBus optimises operations and enhances customer satisfaction, empowering both travel operators and end consumers. Today, we speak with Krishnan Ramaswami, the Chief Business Officer for International Business at redBus, on how the company is navigating Malaysia's dynamic digital economy, its growth journey, and future technological adoption.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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