Today on Open For Business, we’re serving up some pizzas. We speak with Alan Goh, the Founder of Round, a pizzeria dedicated to authentic Neapolitan flavours and traditional pizza-making techniques. But behind every perfectly charred crust and fresh mozzarella topping lies a journey of risk, reinvention, and the pursuit of quality. What does it take to carve out a niche in Malaysia’s competitive F&B scene? From securing capital to standing out in a crowded market, we uncover the realities of running a pizzeria, and whether there’s a secret ingredient to lasting success.