Is turning everyday vehicles into billboards the key to breaking through ad overload?


In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.



Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Is turning everyday vehicles into billboards the key to breaking through ad overload? In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Today, we are switching it up a notch and taking you on an “exhilarating” journey behind the scenes of Skyline Luge Kuala Lumpur, Malaysia’s newest adventure attraction. As the 8th Skyline Luge park globally and the 2nd in Southeast Asia, this “thrilling” (depending on your thrill appetite or level) destination offers a unique blend of gravity-fueled excitement and scenic beauty in the heart of the Klang Valley.



We explore the origins of this luge park concept, its latest innovations like Malaysia’s first spiral zipline, and how it is shaping the local tourism landscape with Gavin Barnes, the General Manager of Skyline Luge Kuala Lumpur. Get ready to discover what makes Skyline Luge a memorable experience for adventurers of all ages.

Today, we are switching it up a notch and taking you on an “exhilarating” journey behind the scenes of Skyline Luge Kuala Lumpur, Malaysia’s newest adventure attraction. As the 8th Skyline Luge park globally and the 2nd in Southeast Asia, this “thrilling” (depending on your thrill appetite or level) destination offers a unique blend of gravity-fueled excitement and scenic beauty in the heart of the Klang Valley.We explore the origins of this luge park concept, its latest innovations like Malaysia’s first spiral zipline, and how it is shaping the local tourism landscape with Gavin Barnes, the General Manager of Skyline Luge Kuala Lumpur. Get ready to discover what makes Skyline Luge a memorable experience for adventurers of all ages.

KL's Fast Track To Fun

1 ton of food waste + Black Soldier Fly larvae = 100kg of animal feed + 200kg of fertiliser!? Does this mean that the secret to managing biowaste is hidden in fly larvae?



Founded in 2019, Entomal Biotech uses Black Soldier Fly larvae to transform organic waste into new products while reducing carbon emissions (compared to leaving the food waste in a landfill).



Having made US$310,000 in revenue in 2023 and on track to grow 4.7 times to US$1.48 million in 2024, Entomal has big ambitions ahead, aiming to hit US$3.7 million in 2025 and US$5.2 million in 2026.



However, given that the use of Black Soldier Flies isn’t proprietary IP or technology, what is going to stop a hungrier competitor from coming in and eating their lunch (or in this case their biowaste)? We get into that, and much more, in this episode of Open For Business with Yanni Ching, Co-founder and Chief Commercial Officer of Entomal Biotech.



Among other things, Yanni shares with us:

- The inspiration behind starting Entomal Biotech.

- Differentiation in a non-proprietary tech market.

- Entomal’s value proposition and current offerings.

- Challenges and milestones from inception to commercialization.

- Ensuring quality and compliance in biowaste management.

- Revenue growth, profitability, and future financial expectations.

- Funding, investors, and strategic plans for scaling the business.

1 ton of food waste + Black Soldier Fly larvae = 100kg of animal feed + 200kg of fertiliser!? Does this mean that the secret to managing biowaste is hidden in fly larvae?Founded in 2019, Entomal Biotech uses Black Soldier Fly larvae to transform organic waste into new products while reducing carbon emissions (compared to leaving the food waste in a landfill).Having made US$310,000 in revenue in 2023 and on track to grow 4.7 times to US$1.48 million in 2024, Entomal has big ambitions ahead, aiming to hit US$3.7 million in 2025 and US$5.2 million in 2026.However, given that the use of Black Soldier Flies isn’t proprietary IP or technology, what is going to stop a hungrier competitor from coming in and eating their lunch (or in this case their biowaste)? We get into that, and much more, in this episode of Open For Business with Yanni Ching, Co-founder and Chief Commercial Officer of Entomal Biotech.Among other things, Yanni shares with us:- The inspiration behind starting Entomal Biotech.- Differentiation in a non-proprietary tech market.- Entomal’s value proposition and current offerings.- Challenges and milestones from inception to commercialization.- Ensuring quality and compliance in biowaste management.- Revenue growth, profitability, and future financial expectations.- Funding, investors, and strategic plans for scaling the business.

From Trash to Treasure: How Entomal is Generating Millions from Biowaste

When you go through security bag scans, have you ever wondered about how it works or do you just find it a hassle and wish the checks would move faster? Well, today look into the world of security technology in the field of cargo and baggage scanning solutions.



We speak to Lee Yuh Jiunn, the General Manager of Billion Prima, a Malaysian company specialising in developing and deploying cargo scanners. With over 15 years of experience, the company has evolved from a service provider to a manufacturer, focusing on X-ray scanners, optical character recognition systems, and radiation detection technologies.



In today’s episode, Lee YJ  shares about the inception of the company,  and how its innovations set Billion Prima apart from other players in this niche industry.

When you go through security bag scans, have you ever wondered about how it works or do you just find it a hassle and wish the checks would move faster? Well, today look into the world of security technology in the field of cargo and baggage scanning solutions.We speak to Lee Yuh Jiunn, the General Manager of Billion Prima, a Malaysian company specialising in developing and deploying cargo scanners. With over 15 years of experience, the company has evolved from a service provider to a manufacturer, focusing on X-ray scanners, optical character recognition systems, and radiation detection technologies.In today’s episode, Lee YJ&nbsp; shares about the inception of the company,&nbsp; and how its innovations set Billion Prima apart from other players in this niche industry.

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

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