Drowning remains one of Malaysia’s silent epidemics, yet few talk about who’s truly responsible for water safety, or how it can be turned into a viable business.



In this episode of Open For Business, we explore how Red Rescue is addressing this urgent concern not just by placing lifeguards poolside, but by building a full-fledged academy, running training programmes, and offering safety solutions to clients like international schools, sports centres, and major waterparks.



We dive into the business of lifesaving with Manigandaa Keertan, Founder & CEO of Red Rescue — exploring the demand for certified water safety professionals, and how Red Rescue is tackling lifeguard shortages with a purpose-first, solution-oriented mindset.

Drowning remains one of Malaysia’s silent epidemics, yet few talk about who’s truly responsible for water safety, or how it can be turned into a viable business.In this episode of Open For Business, we explore how Red Rescue is addressing this urgent concern not just by placing lifeguards poolside, but by building a full-fledged academy, running training programmes, and offering safety solutions to clients like international schools, sports centres, and major waterparks.We dive into the business of lifesaving with Manigandaa Keertan, Founder &amp; CEO of Red Rescue — exploring the demand for certified water safety professionals, and how Red Rescue is tackling lifeguard shortages with a purpose-first, solution-oriented mindset.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Lifesavers for Hire: Red Rescue’s Dive into Professional Pool Safety

Two years ago, DS Willie Tan left a 20-year career in media advertising to take over Master Ee, an ageing reflexology shop located in a notoriously quiet mall in Petaling Jaya. Within a year, he applied corporate branding and rigorous operational discipline to transform it into a six-figure business with over 1,000 five-star Google reviews.



DS Willie joins us to discuss the unglamorous reality of physical retail—managing payroll, rent, and retaining therapists—his strategy for building a recognisable wellness brand, and why he chose to buy a struggling business instead of starting his own.

Two years ago, DS Willie Tan left a 20-year career in media advertising to take over Master Ee, an ageing reflexology shop located in a notoriously quiet mall in Petaling Jaya. Within a year, he applied corporate branding and rigorous operational discipline to transform it into a six-figure business with over 1,000 five-star Google reviews.DS Willie joins us to discuss the unglamorous reality of physical retail—managing payroll, rent, and retaining therapists—his strategy for building a recognisable wellness brand, and why he chose to buy a struggling business instead of starting his own.

How A Marketing Veteran Turned A "Lonely Mall" Massage Shop Into A 6-Figure Brand

When Muns and Pareesha started The Wedding Diaries in 2023, the concept of a "wedding content creator" didn't really exist in Malaysia. Betting on a global cultural shift, the duo left their full-time careers in marketing and advertising to pioneer this new category locally. Fast forward to today, they have bootstrapped a highly profitable, six-figure business in a single year entirely through organic social media growth. Armed with iPhones and a commitment to authentic, unscripted storytelling, they deliver ready-to-post content within 24 hours so couples and guests can actually stay present.



Founders Muns and Pareesha join us in the studio to discuss the uphill battle of educating a market, the operational bottlenecks of being a two-person powerhouse, and how they protect their premium brand in the age of AI and emerging freelance competitors.

When Muns and Pareesha started The Wedding Diaries in 2023, the concept of a "wedding content creator" didn't really exist in Malaysia. Betting on a global cultural shift, the duo left their full-time careers in marketing and advertising to pioneer this new category locally. Fast forward to today, they have bootstrapped a highly profitable, six-figure business in a single year entirely through organic social media growth. Armed with iPhones and a commitment to authentic, unscripted storytelling, they deliver ready-to-post content within 24 hours so couples and guests can actually stay present.Founders Muns and Pareesha join us in the studio to discuss the uphill battle of educating a market, the operational bottlenecks of being a two-person powerhouse, and how they protect their premium brand in the age of AI and emerging freelance competitors.

Turning iPhone Videos Into A 6-Figure Wedding Empire

Major enterprises are rushing to deploy AI, but many are hitting a brick wall: their underlying data is a mess. AI is only as smart as the context it’s given, and without proper data lineage, ownership, and quality controls, enterprise AI initiatives are doomed to stay in the experimental phase. Enter Decube. Founded by Jatin Solanki, Decube is building the "context layer" for enterprise data—a platform that sits between raw data and AI models to ensure the data is trustworthy, explainable, and production-ready.



Fresh off a $3 million funding round led by Taiwania Hive Ventures (bringing their total funding to $5 million), Jatin joins us in the studio to discuss how they manage to integrate with massive legacy systems in just 40 minutes, why Decube is keeping its core engineering talent in Malaysia while expanding across APAC, and how a neutral startup survives when cloud giants like AWS and Google are looming in the background.

Major enterprises are rushing to deploy AI, but many are hitting a brick wall: their underlying data is a mess. AI is only as smart as the context it’s given, and without proper data lineage, ownership, and quality controls, enterprise AI initiatives are doomed to stay in the experimental phase. Enter Decube. Founded by Jatin Solanki, Decube is building the "context layer" for enterprise data—a platform that sits between raw data and AI models to ensure the data is trustworthy, explainable, and production-ready.Fresh off a $3 million funding round led by Taiwania Hive Ventures (bringing their total funding to $5 million), Jatin joins us in the studio to discuss how they manage to integrate with massive legacy systems in just 40 minutes, why Decube is keeping its core engineering talent in Malaysia while expanding across APAC, and how a neutral startup survives when cloud giants like AWS and Google are looming in the background.

Lifesavers for Hire: Red Rescue’s Dive into Professional Pool Safety

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