In August, Involve Asia was named alongside 5 other Malaysian tech companies like drone-player Aerodyne, B2B wholesale platform Lapasar, and insurtech firm PolicyStreet, as Forbes Asia 100 to Watch.

Founded in 2014, the platform helps brands form marketing partnerships with global content creators, developers, and affiliates, which has become big business with more companies looking to performance-based marketing to optimise their marketing budgets. Since inception, over $2.6 billion in sales have been generated on their platform (in term of Gross Merchandise Value), with current annual sales generated coming in at $1 billion. Some of their partners and advertisers include Lazada, Grab, Marriott, and Nike, among others.

This year, Involve raised over $10 million dollars in a round led by Bintang Capital Partners and follow-on investment from returning investors like 500 Global. On this episode of Open For Business, you will hear from President and Co-founder René Menezes on how they plan to optimise that funding to grow, the initial problem they were trying to solve back in 2014 and how that has evolved over the last 9 years, and about their IPO plans.