Angeline Mahsuri Cheah left a career in B2B tech sales to start her own venture from scratch, sparked by a single client request. Five years later, her technology consulting business, Citrus Cloud, is generating multi-million ringgit revenues serving major clients in the telco and financial sectors.

Angeline shares her founder journey, from the early days of freelancing to forming a joint venture to tackle larger, more complex projects. She discusses her personalized approach to winning B2B clients, the art of pricing and project management, and the key lessons she learned about navigating the non-tech challenges of starting a business.

We discuss:

• The leap from a corporate tech career to solo entrepreneurship.

• The journey from a freelance side project to a structured company.

• How they win B2B clients through pilot tests and proof-of-concepts.

• The art of pricing services and managing project profitability.

• Key advice on navigating the early challenges of a new business.