How a Bata Shop Kid Built a Malaysian Heels Brand

 

Open For Business

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in… 
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Alex Koh grew up in a Bata shoe store run by his parents, and spent more than 20 years designing and developing shoes for brands like Hush Puppies, Vincci and Bata, and making hardware in China for factories that supplied Jimmy Choo and Burberry.

In January 2024 he launched his own label, Scenshuz: women’s heels designed in Kuala Lumpur and handmade in Malaysia, built on a simple idea that beautiful shoes shouldn’t have to hurt. One month later, he lost his sister, the person who inspired the brand and believed in it first.

Bootstrapped and sold mostly through pop-ups and Instagram, Scenshuz is now doing between RM650,000 and RM700,000 a year in revenue. Alex joins us to talk about designing shoes for women, building a brand on comfort, and finding purpose through grief.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic sho… 

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