Yeoh Chen Chow is one of the most recognizable names in Malaysia’s startup scene. From co-founding Fave to scaling Groupon and KFit, he’s now launched 1% Advisory & Coaching, a minute-by-minute, fractional advisory firm helping business leaders make better decisions, faster.

In this episode of Open For Business, we dive into Chen Chow’s entrepreneurial journey, from small-town beginnings to startup exits, and why he’s now focused on empowering others. He reflects on the tough lessons from co-founder dynamics, managing acquisitions and exits, and why living simply helps him focus on impact.

We also explore:

• The origins and model behind 1% Advisory & Coaching

• What most founders get wrong about leadership and scale

• Lessons from the Groupon Taiwan turnaround

• How to build trust in high-stakes co-founder relationships

• Why coaching, like business, is all about fit and clarity

• His vision to become a "Business GP" for the startup world

Whether you’re a founder, exec, or aspiring entrepreneur, this conversation is packed with hard-earned lessons and practical insights for anyone looking to build, and sustain, their ventures or careers.