Back in 2016, the e-commerce scene was just beginning to harness the full potential of online and mobile commerce, and social media marketing. Online shopping was popular but still competing with brick-and-mortar preferences in many markets, unlike the widespread adoption that we see right now.

PTT Outdoor boldly ventured where few dared. Embracing the World Wide Web as its sole marketplace, PTT Outdoor set out with a backpack full of ambition and a trail map drawn in digital ink. Today, this adventurous spirit has carved a niche for the company as a pioneer in the e-commerce landscape, selling outdoor gear to a community of enthusiasts who were just a click away from gearing up for their next big adventure.

On the Open For Business show today, we speak with Mike Chu and Jason Khoo, Co-Founders of PTT Outdoor, an outdoor camping and hiking equipment company about establishing and sustaining a successful e-commerce business. 

The duo will share insights on what works and what doesn’t when moving your business online, including the importance of adapting to new platforms like TikTok live and targeting specific audiences. They will also be highlighting their journey of maintaining a purely online business, and making strategic decisions in a constantly evolving digital landscape.