Would you trust a TikTok live streamer to sell you car servicing? Armed with US$6 million (RM24 million) in recent funding, ServAuto is betting that you will.



Co-Founder & COO Phoy Yong Hao unpacks how they are digitalising the traditional workshop ecosystem. The ex-Carsome executive breaks down how ServAuto uses an online-to-offline (O2O) model driven heavily by TikTok live commerce, having already served 30,000 customers and expanded to 150 workshops in just one year.



Learn about:




The TikTok Conversion Engine: Why ServAuto relies heavily on TikTok live streams to answer high-intent customer questions and drive actual sales (with a claimed 10 million monthly views).


The "Mom & Pop" Consolidation: How ServAuto standardises pricing, parts sourcing, and customer retention for neighbourhood workshops without outright replacing them.


Tinting as Customer Acquisition: Why window tinting acts as the ultimate entry point for new car owners, bringing them into the ServAuto ecosystem.


Preventing Platform Leakage: How ServAuto stops workshops and customers from bypassing their platform by controlling product quality and offering unbeatable wholesale parts pricing.


The Carsome Synergy: The strategic advantage of sharing investors, an after-sales partnership, and a direct talent pipeline (via Carsome Academy) with the used-car giant.

Would you trust a TikTok live streamer to sell you car servicing? Armed with US$6 million (RM24 million) in recent funding, ServAuto is betting that you will.Co-Founder &amp; COO Phoy Yong Hao unpacks how they are digitalising the traditional workshop ecosystem. The ex-Carsome executive breaks down how ServAuto uses an online-to-offline (O2O) model driven heavily by TikTok live commerce, having already served 30,000 customers and expanded to 150 workshops in just one year.Learn about:<ul><li>The TikTok Conversion Engine: Why ServAuto relies heavily on TikTok live streams to answer high-intent customer questions and drive actual sales (with a claimed 10 million monthly views).</li><li>The "Mom &amp; Pop" Consolidation: How ServAuto standardises pricing, parts sourcing, and customer retention for neighbourhood workshops without outright replacing them.</li><li>Tinting as Customer Acquisition: Why window tinting acts as the ultimate entry point for new car owners, bringing them into the ServAuto ecosystem.</li><li>Preventing Platform Leakage: How ServAuto stops workshops and customers from bypassing their platform by controlling product quality and offering unbeatable wholesale parts pricing.</li><li>The Carsome Synergy: The strategic advantage of sharing investors, an after-sales partnership, and a direct talent pipeline (via Carsome Academy) with the used-car giant.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Carsome, But For Car Servicing? ServAuto's RM24M Raise

Aquaculture is one of the fastest-growing food production sectors, but it’s also exposed to volatility, rising feed costs, water quality risks, and unpredictable climate patterns. AquFish believes artificial intelligence can change that.



Founded by Rafiq Razali, AquFish is building AI and machine learning tools designed to help fish farms move from reactive decision-making to predictive operations. By combining sensors, analytics, and real-time monitoring, the company aims to improve yield, reduce losses, and optimise farm performance.



We explore how the idea came about, the technology stack behind smart aquaculture, where the business stands in terms of fundraising, and what it takes to scale an agri-tech startup in Malaysia’s evolving food security landscape.

Aquaculture is one of the fastest-growing food production sectors, but it’s also exposed to volatility, rising feed costs, water quality risks, and unpredictable climate patterns. AquFish believes artificial intelligence can change that.Founded by Rafiq Razali, AquFish is building AI and machine learning tools designed to help fish farms move from reactive decision-making to predictive operations. By combining sensors, analytics, and real-time monitoring, the company aims to improve yield, reduce losses, and optimise farm performance.We explore how the idea came about, the technology stack behind smart aquaculture, where the business stands in terms of fundraising, and what it takes to scale an agri-tech startup in Malaysia’s evolving food security landscape.

How AquFish Is Turning Fish Farms Smart

Once known for its 120-day pre-order white shirts, Oxwhite has since evolved into an omnichannel retail brand with physical stores, a broader product range, and fresh capital raised through equity crowdfunding. 



Co-founder CK Chang joins us to discuss Oxwhite’s shift from online disruptor to retail player, the challenges of scaling beyond a single product, and what the next chapter of growth looks like.

Once known for its 120-day pre-order white shirts, Oxwhite has since evolved into an omnichannel retail brand with physical stores, a broader product range, and fresh capital raised through equity crowdfunding. Co-founder CK Chang joins us to discuss Oxwhite’s shift from online disruptor to retail player, the challenges of scaling beyond a single product, and what the next chapter of growth looks like.

The Evolution Of Oxwhite

In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.



With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.



Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack: 




The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.


The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.


The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.


The "Sale & Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.


The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.


The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.

In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack:&nbsp;<ul><li>The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.</li><li>The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.</li><li>The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.</li><li>The "Sale &amp; Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.</li><li>The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.</li><li>The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.</li></ul>

Carsome, But For Car Servicing? ServAuto's RM24M Raise

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