In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.

With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.

Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack: 

• The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.

• The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.

• The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.

• The "Sale & Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.

• The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.

• The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.