With inconsistent revenues and a price-to-sales ratio nearing 57 (based on 2023 revenue), Get It Fresh is chasing RM2.6M to scale its dairy delivery model and build a fresh food marketplace. Can the vision match reality?

In this episode of Open For Business, we dive into the story of Get It Fresh, an e-commerce dairy startup and budding food marketplace raising funds via equity crowdfunding at a valuation of RM10.4 million.

Founder Yahya Carlos Lont and Co-Founder Abdul Awwal Mahmood share their five-year journey building a glass-bottled milk delivery business, the logistics-intensive model behind it, and how this fits into their broader ambition of becoming a “Get It Fresh”-approved food platform and marketplace.

We explore the economics behind their 8-figure valuation, the cold chain logistics challenges, their cautious go-to-market strategy, and the ambitious revenue projections fueling investor hopes.

They also unpack their tech development plans, platform strategy for third-party suppliers, and long-term exit paths.