Founded in 2015 by Giden Lim and Penny Choo, BloomThis wanted to address the gaps in the floristry industry observed by the husband-wife duo, including boring floral designs, poor customer experience, and a lacklustre buying and delivery experience.



BloomThis started off as a flower subscription service but evolved into a full-on online gifting store, and has even ventured into the physical world with the opening of 3 brick-and-mortar stores.



We speak to Giden Lim, the CEO and co-founder of BloomThis, about the brand’s journey spanning the past nine years, delving into the company’s evolution, the recent expansion into physical stores, the intricacies of navigating the flower industry, why Bloomthis prioritised profitability over growth, and reasons behind why Giden and Penny bought all their shares back from investors.  

Founded in 2015 by Giden Lim and Penny Choo, BloomThis wanted to address the gaps in the floristry industry observed by the husband-wife duo, including boring floral designs, poor customer experience, and a lacklustre buying and delivery experience.BloomThis started off as a flower subscription service but evolved into a full-on online gifting store, and has even ventured into the physical world with the opening of 3 brick-and-mortar stores.We speak to Giden Lim, the CEO and co-founder of BloomThis, about the brand’s journey spanning the past nine years, delving into the company’s evolution, the recent expansion into physical stores, the intricacies of navigating the flower industry, why Bloomthis prioritised profitability over growth, and reasons behind why Giden and Penny bought all their shares back from investors.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

BloomThis’ 9 Year Growth Story, Reasons for Buying Out Their Investors, and Tech-Enabled Ambitions

The Ministry of Education recently updated its guidelines to allow optional Standard 1 enrolment for six-year-olds. While this policy provides families with flexibility, it has sparked anxiety among parents trying to assess if their child is genuinely prepared for a structured primary school environment.



Recognising this immediate market uncertainty, Smart Reader Kids has launched a School Readiness Check and tailored preparation programmes to bridge the gap between preschool and Standard 1. 



But beyond classroom curriculums, Smart Reader Worldwide operates a highly lucrative, multi-million ringgit franchise ecosystem. Executive Director of Smart Reader Kids, Keefe Ong joins us to discuss the definition of school readiness, the financial mechanics of their franchise model, the strategy behind bootstrapped regional expansion into Cambodia and Australia, and the operational challenge of maintaining strict quality control across a massive international network.

The Ministry of Education recently updated its guidelines to allow optional Standard 1 enrolment for six-year-olds. While this policy provides families with flexibility, it has sparked anxiety among parents trying to assess if their child is genuinely prepared for a structured primary school environment.Recognising this immediate market uncertainty, Smart Reader Kids has launched a School Readiness Check and tailored preparation programmes to bridge the gap between preschool and Standard 1.&nbsp;But beyond classroom curriculums, Smart Reader Worldwide operates a highly lucrative, multi-million ringgit franchise ecosystem. Executive Director of Smart Reader Kids, Keefe Ong joins us to discuss the definition of school readiness, the financial mechanics of their franchise model, the strategy behind bootstrapped regional expansion into Cambodia and Australia, and the operational challenge of maintaining strict quality control across a massive international network.

Inside Malaysia's Multi-Million Ringgit Preschool Empire

Every single day, millions of students step onto a school bus and embark on what is largely an "invisible journey." For the hour they are on the road, parents are left guessing, schools have limited oversight, and drivers are forced to manage routes using paper registers and endless WhatsApp messages. Despite moving our most valuable assets, the school transport sector has remained surprisingly untouched by modern logistics technology.



Bus Buddy is stepping in to digitize this blind spot. Backed by the synergy of a 40-year-old traditional bus company and the tech firm Asia Mobiliti, Bus Buddy is a child-centric mobility platform connecting families, schools, and transporters.



CEO Samuel Yee joins us to talk about the business of student mobility, how growing up in a traditional school bus family inspired a highly scalable SaaS platform, and the ambitious Phase 2 roadmap to become a massive aggregator for child-friendly transport.

Every single day, millions of students step onto a school bus and embark on what is largely an "invisible journey." For the hour they are on the road, parents are left guessing, schools have limited oversight, and drivers are forced to manage routes using paper registers and endless WhatsApp messages. Despite moving our most valuable assets, the school transport sector has remained surprisingly untouched by modern logistics technology.Bus Buddy is stepping in to digitize this blind spot. Backed by the synergy of a 40-year-old traditional bus company and the tech firm Asia Mobiliti, Bus Buddy is a child-centric mobility platform connecting families, schools, and transporters.CEO Samuel Yee joins us to talk about the business of student mobility, how growing up in a traditional school bus family inspired a highly scalable SaaS platform, and the ambitious Phase 2 roadmap to become a massive aggregator for child-friendly transport.

Putting the Yellow School Bus in Your Pocket

The Kuala Lumpur F&B industry can be brutal. Most trendy dining spots survive for two or three years before becoming obsolete. Yet, 14 years on, The Marini’s Group remains one of the city's most formidable, independently owned hospitality empires.



Founded by Modesto Marini and Elizabeth Hew-Marini, the group operates some of the most lucrative and iconic venues in the capital, including Marini’s on 57, the Michelin-selected steakhouse Marble 8, the Spanish-Nikkei concept Mesa on 51, and the high-energy nightclub, Müro. But beyond the glamour of celebrity guests and panoramic skyline views lies a highly disciplined business operation.



Elizabeth joins us to discuss the financial mechanics of ultra-premium hospitality, the unit economics of securing rooftop real estate, and why they have refused to hand their empire over to private equity.

The Kuala Lumpur F&amp;B industry can be brutal. Most trendy dining spots survive for two or three years before becoming obsolete. Yet, 14 years on, The Marini’s Group remains one of the city's most formidable, independently owned hospitality empires.Founded by Modesto Marini and Elizabeth Hew-Marini, the group operates some of the most lucrative and iconic venues in the capital, including Marini’s on 57, the Michelin-selected steakhouse Marble 8, the Spanish-Nikkei concept Mesa on 51, and the high-energy nightclub, Müro. But beyond the glamour of celebrity guests and panoramic skyline views lies a highly disciplined business operation.Elizabeth joins us to discuss the financial mechanics of ultra-premium hospitality, the unit economics of securing rooftop real estate, and why they have refused to hand their empire over to private equity.

BloomThis’ 9 Year Growth Story, Reasons for Buying Out Their Investors, and Tech-Enabled Ambitions

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