“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?”

That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth.

Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.

WE ALSO TALKED ABOUT
Why SEO is not dead—and what small business owners need to understand instead
The “table stakes” every piece of content needs (hint: meta titles and descriptions still matter)
How structure helps AI and traditional search engines find and rank your content
Why internal linking is crucial—and how to avoid content cannibalization
What schema is, and how it quietly powers discoverability (even if you're not a developer)
Colin’s “F1 car” analogy that makes optimization strategies finally make sense
The rise of AI search—and what it means for your content's future visibility
Practical ways non-techies can improve their site's structure and speed

CALL TO ACTION

Tune in to this episode and find out what still works—and what’s changed—when it comes to being found online.

👉 “Get regular access to tips, techniques and advice from experts about growing your business”
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Colin’s Website: Online Marketing Done 4 You
Colin’s YouTube Video:The 5 Pillars Framework - How to Optimize Content for Traditional SEO & AI Search (AEO & GEO):
Colin’s framework: One Click Content Optimization

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

&ldquo;When New Zealand won the America's Cup, it wasn&rsquo;t the biggest budget that won, it was one key question: Will it make the boat go faster?&rdquo;
That same philosophy drives Colin Clapp&rsquo;s content strategy in a world now ruled by AI-driven search. If you&rsquo;ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn&rsquo;t be further from the truth.
Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why SEO is not dead&mdash;and what small business owners need to understand instead</li>
<li aria-level="1">The &ldquo;table stakes&rdquo; every piece of content needs (hint: meta titles and descriptions still matter)</li>
<li aria-level="1">How structure helps AI and traditional search engines find and rank your content</li>
<li aria-level="1">Why internal linking is crucial&mdash;and how to avoid content cannibalization</li>
<li aria-level="1">What schema is, and how it quietly powers discoverability (even if you're not a developer)</li>
<li aria-level="1">Colin&rsquo;s &ldquo;F1 car&rdquo; analogy that makes optimization strategies finally make sense</li>
<li aria-level="1">The rise of AI search&mdash;and what it means for your content's future visibility</li>
<li aria-level="1">Practical ways non-techies can improve their site's structure and speed</li>
</ul>
CALL TO ACTION
Tune in to this episode and find out what still works&mdash;and what&rsquo;s changed&mdash;when it comes to being found online.
👉 &ldquo;Get regular access to tips, techniques and advice from experts about growing your business&rdquo; <a href="https://onlinebusinessliftoff.com/newsletter/">https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Colin&rsquo;s Website:<a href="https://onlinemarketingdone4you.com"> </a>&nbsp;<a href="https://onlinemarketingdone4you.com/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">Online Marketing Done 4 You</a></li>
<li aria-level="1">Colin&rsquo;s YouTube Video:<a href="https://www.youtube.com/watch?v=zVq3BZ3Tf2Q&amp;utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240"> The 5 Pillars Framework - How to Optimize Content for Traditional SEO &amp; AI Search (AEO &amp; GEO):</a></li>
<li aria-level="1">Colin&rsquo;s framework: <a href="https://onlinemarketingdone4you.com/about-one-click-seo-content-optimization/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">One Click Content Optimization</a></li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp

“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” 

That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.  It’s about connection, clarity, and curiosity.

Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she’s developed a unique process for helping clients find and use their true brand voice.

WE ALSO TALKED ABOUT
The surprising difference between content writing and copywriting and why it matters for your business
How to get people to stay on your website with clear, benefit-driven messaging
The importance of curiosity in connecting with your audience
Emily’s transition from content writing to persuasive website copy
Tips for using AI as a collaborator, not a crutch
How visibility through collaboration, not just SEO, boosts trust and reach
Why niching is less about narrowing and more about clarity
Using AI tools ethically while staying true to your own voice
The power of coffee chats and real human connections for growing your business

Tune in and learn how to craft copy that clicks with your audience.

Get regular access to tips, techniques and advice from experts about growing your business
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED
Emily’s website: emilyaborn.com
Emily’s podcast: Content with Character
Donald Miller's book StoryBrand (affiliate link)


My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter

<blockquote>
&ldquo;When I was six, my grandmother gave me a blank book and said, &lsquo;This is for your first novel.&rsquo; I didn&rsquo;t write in it because it had to be perfect.&rdquo; 
</blockquote>
That&rsquo;s how Emily Aborn&rsquo;s writing journey began.&nbsp; And it&rsquo;s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.&nbsp; It&rsquo;s about connection, clarity, and curiosity.
Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she&rsquo;s developed a unique process for helping clients find and use their true brand voice.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The surprising difference between content writing and copywriting and why it matters for your business</li>
<li aria-level="1">How to get people to stay on your website with clear, benefit-driven messaging</li>
<li aria-level="1">The importance of curiosity in connecting with your audience</li>
<li aria-level="1">Emily&rsquo;s transition from content writing to persuasive website copy</li>
<li aria-level="1">Tips for using AI as a collaborator, not a crutch</li>
<li aria-level="1">How visibility through collaboration, not just SEO, boosts trust and reach</li>
<li aria-level="1">Why niching is less about narrowing and more about clarity</li>
<li aria-level="1">Using AI tools ethically while staying true to your own voice</li>
<li aria-level="1">The power of coffee chats and real human connections for growing your business</li>
</ul>
Tune in and learn how to craft copy that clicks with your audience.
Get regular access to tips, techniques and advice from experts about growing your business 👉<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Emily&rsquo;s website:<a href="https://emilyaborn.com"> emilyaborn.com</a></li>
<li aria-level="1">Emily&rsquo;s podcast: <a href="https://podcasts.apple.com/us/podcast/small-business-casual/id1684549940">Content with Character</a></li>
<ul></ul>
<ul></ul>
<li aria-level="1">Donald Miller's book <a href="https://amzn.to/4a4ij1b">StoryBrand</a> (affiliate link)</li>
</ul>
 My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>

Stop Writing Like Everyone Else: Copy Tips That Actually Get You Clients with copywriter Emily Aborn

If you’re feeling stuck, maybe it’s not because you’re doing something wrong, but because you’re using the wrong business model.

That’s exactly what happened to Stefanie Carlstedt. She’d built a business that looked successful on the outside.  But it felt completely off on the inside … and she was burning out.

Then came a moment that changed everything:

“I thought it was fluff—just another personality test. But then I read my Human Design chart and started crying. For the first time, I felt seen.”

If you’ve ever felt like your business isn’t quite working for you, you’re not alone. In a world of burnout and one-size-fits-all strategies, Human Design might offer something surprisingly useful.  Especially if the usual advice hasn’t gotten you where you want to go.

Stefanie has 13 years of experience, multiple businesses under her belt, and hundreds of clients behind her. Today, she helps entrepreneurs design businesses that align with how they’re actually wired—using Human Design as a tool to unlock clarity, confidence, and momentum.

WE ALSO TALKED ABOUT
The pivotal moment Stefanie walked away from the corporate world after a personal crisis
How she built a “successful” business that still left her feeling empty
What Human Design is (and why she was initially sceptical too)
The link between your energy type and your ideal marketing strategy
How your personal design might reveal fears holding you back with money
Why people-pleasers may need to unlearn business “rules” that don’t fit
Using Human Design to rebuild a business that feels good to run
Whether AI tools can support authenticity, or risk replacing it

Tune in to this episode for a fresh perspective on finding the right-fit business approach for you.
Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Stefanie’s free Human Design Business Report & Audio Series: https://stefcarlstedt.com/hdreport 
Outliers by Malcolm Gladwell (re: how birth timing can affect success)

My emails are for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

If you&rsquo;re feeling stuck, maybe it&rsquo;s not because you&rsquo;re doing something wrong, but because you&rsquo;re using the wrong business model.
That&rsquo;s exactly what happened to Stefanie Carlstedt. She&rsquo;d built a business that looked successful on the outside.&nbsp; But it felt completely off on the inside &hellip; and she was burning out.
Then came a moment that changed everything:
&ldquo;I thought it was fluff&mdash;just another personality test. But then I read my Human Design chart and started crying. For the first time, I felt seen.&rdquo;
If you&rsquo;ve ever felt like your business isn&rsquo;t quite working for you, you&rsquo;re not alone. In a world of burnout and one-size-fits-all strategies, Human Design might offer something surprisingly useful.&nbsp; Especially if the usual advice hasn&rsquo;t gotten you where you want to go.
Stefanie has 13 years of experience, multiple businesses under her belt, and hundreds of clients behind her. Today, she helps entrepreneurs design businesses that align with how they&rsquo;re actually wired&mdash;using Human Design as a tool to unlock clarity, confidence, and momentum.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The pivotal moment Stefanie walked away from the corporate world after a personal crisis</li>
<li aria-level="1">How she built a &ldquo;successful&rdquo; business that still left her feeling empty</li>
<li aria-level="1">What Human Design is (and why she was initially sceptical too)</li>
<li aria-level="1">The link between your energy type and your ideal marketing strategy</li>
<li aria-level="1">How your personal design might reveal fears holding you back with money</li>
<li aria-level="1">Why people-pleasers may need to unlearn business &ldquo;rules&rdquo; that don&rsquo;t fit</li>
<li aria-level="1">Using Human Design to rebuild a business that feels good to run</li>
<li aria-level="1">Whether AI tools can support authenticity, or risk replacing it</li>
</ul>
Tune in to this episode for a fresh perspective on finding the right-fit business approach for you. Get regular access to tips, techniques and advice from experts about growing your business:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Stefanie&rsquo;s free Human Design Business Report &amp; Audio Series: <a href="https://stefcarlstedt.com/hdreport">https://stefcarlstedt.com/hdreport</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930/ref=sr_1_1?crid=337DMCUM1GFPR&amp;dib=eyJ2IjoiMSJ9.S8kgC54VfrExHu_EqH0elAaz_KOPWl2-hUzHB7nHp_8uus3KesZgwo6g5WvIrbcvh9juhStU7Ntvy9W6mL0Ure1xSPg2DoJ3SnKIArDe27pNh3SfBl83X25UoCkSyK_t6fwcGN9sjAcCVHLqKTjiBzM4Dt3iSHv9ncSjjOGoAdddsK79SQF8FWXzLDvCaQtUZDNBnp5Z8uQAlA0NaAAETSxPoA2zBLPXC_guQUc74xU.zJgivg7F4lLuiDpxtJdT_CpbgQ03jZ4YsX5U1QkN1F4&amp;dib_tag=se&amp;keywords=outliers&amp;qid=1767051894&amp;sprefix=outli%2Caps%2C710&amp;sr=8-1">Outliers</a> by Malcolm Gladwell (re: how birth timing can affect success)</li>
</ul>
My emails are for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

What If the Problem Isn’t You, It’s Your Business Model?

“I told him not to pay a cent—and definitely not to shut his website down.”

What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you’ll want to listen to if you’ve ever used photos online.

I'm Trudy Rankin and I am the founder of Online Business Liftoff and a seasoned digital strategist who helps people build sustainable, flexible businesses online. 

I ALSO TALKED ABOUT
What copyright trolling is—and why it’s not quite a scam, but not ethical either.
How to verify image licensing years after a website goes live.
The steps to take if you receive a copyright infringement notice.
Why immediately removing the image can neutralize most threats.
How creating a simple image tracking spreadsheet could save hours of work later.
The importance of demanding proof of ownership before taking any legal-sounding demand seriously.
What to include in a response that shifts the burden back to the sender.

If you've ever published a photo on your website, you need to hear this. Tune in to protect yourself and your clients.

RESOURCES MENTIONED
Wayback Machine: https://archive.org/web/

Get regular access to tips, techniques and advice from experts about growing your business:
 👉 https://onlinebusinessliftoff.com/newsletter/

<blockquote>
&ldquo;I told him not to pay a cent&mdash;and definitely not to shut his website down.&rdquo;
</blockquote>
What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you&rsquo;ll want to listen to if you&rsquo;ve ever used photos online.
I'm Trudy Rankin and I am the founder of Online Business Liftoff and a seasoned digital strategist who helps people build sustainable, flexible businesses online.&nbsp;
I ALSO TALKED ABOUT
<ul>
<li aria-level="1">What copyright trolling is&mdash;and why it&rsquo;s not quite a scam, but not ethical either.</li>
<li aria-level="1">How to verify image licensing years after a website goes live.</li>
<li aria-level="1">The steps to take if you receive a copyright infringement notice.</li>
<li aria-level="1">Why immediately removing the image can neutralize most threats.</li>
<li aria-level="1">How creating a simple image tracking spreadsheet could save hours of work later.</li>
<li aria-level="1">The importance of demanding proof of ownership before taking any legal-sounding demand seriously.</li>
<li aria-level="1">What to include in a response that shifts the burden back to the sender.</li>
</ul>
If you've ever published a photo on your website, you need to hear this. Tune in to protect yourself and your clients.
RESOURCES MENTIONED
<ul>
<li aria-level="1">Wayback Machine: <a href="https://archive.org/web/">https://archive.org/web/</a></li>
</ul>
Get regular access to tips, techniques and advice from experts about growing your business: 👉<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp

Online Business Launchpad | Start An Online Business | Online Business Growth

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Online Business Launchpad | Start An Online Business | Online Business Growth

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