“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.”

That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.  It’s about connection, clarity, and curiosity.

Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she’s developed a unique process for helping clients find and use their true brand voice.

WE ALSO TALKED ABOUT

• The surprising difference between content writing and copywriting and why it matters for your business
• How to get people to stay on your website with clear, benefit-driven messaging
• The importance of curiosity in connecting with your audience
• Emily’s transition from content writing to persuasive website copy
• Tips for using AI as a collaborator, not a crutch
• How visibility through collaboration, not just SEO, boosts trust and reach
• Why niching is less about narrowing and more about clarity
• Using AI tools ethically while staying true to your own voice
• The power of coffee chats and real human connections for growing your business

Tune in and learn how to craft copy that clicks with your audience.

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RESOURCES MENTIONED

• Emily’s website: emilyaborn.com
• Emily’s podcast: Content with Character
• Donald Miller's book StoryBrand (affiliate link)

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter