Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 

Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.

Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.

If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.

We Also Talked About:
The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.
Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.
Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.
Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.
The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.

Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned
Caitlin Bacher’s Free Masterclass:How to Generate Launch-Sized Revenue Without Launching
Caitlin Bacher’s Website: caitlinbacher.com
Caitlin’s Podcast:Short episodes on sales, marketing, and Evergreen strategies

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 
Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.
Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.
If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.
We Also Talked About:
<ul>
<li aria-level="1">The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.</li>
<li aria-level="1">Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.</li>
<li aria-level="1">Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.</li>
<li aria-level="1">Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.</li>
<li aria-level="1">The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.</li>
</ul>
Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>
Resources Mentioned
<ul>
<li aria-level="1">Caitlin Bacher’s Free Masterclass: <a href="https://caitlinbacher.com/new-masterclass/">How to Generate Launch-Sized Revenue Without Launching</a></li>
<li aria-level="1">Caitlin Bacher’s Website:<a href="https://caitlinbatcher.com"> caitlinbacher.com</a></li>
<li aria-level="1">Caitlin’s Podcast: <a href="https://caitlinbacher.com/blog/131-3-hard-truths-i-learned-after-investing-over-1m-into-growing-my-business/">Short episodes on sales, marketing, and Evergreen strategies</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Ditch the Launch: How To Build Consistent Course Sales With An Evergreen Funnel With Caitlin Bacher

“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero

In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.

Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.

WE ALSO TALKED ABOUT
How Sami’s early career in semantic search and AI laid the groundwork for his expertise.
Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.
AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.
Why starting with a specific use case is the best way to approach AI for small business needs.
The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.
Building a cohesive, cost-effective tech stack without overwhelming your team.
How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.

Want to be notified when new episodes come up? Sign up here: Online Business Liftoff Newsletter

RESOURCES MENTIONED
Pictory:  https://pictory.ai  – Quickly turn articles or blog posts into engaging videos.
Synthesia:  https://synthesia.io  – An AI tool for generating videos with digital avatars.
Lex Page:  https://lex.page  – A writing tool for generating drafts and AI-assisted editing.
Napkin:  https://napkin.ai  – Quickly transform ideas into presentations.
Cassidy:  https://cassidy.ai  – For building complex, AI-driven workflows.
AWS Rekognition – https://aws.amazon.com/rekognition/  - Amazon’s image recognition service for identifying objects and enhancing accessibility.

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Liftoff Newsletter

“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero
In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.
Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.
WE ALSO TALKED ABOUT
<ul>
<li dir="ltr" aria-level="1">How Sami’s early career in semantic search and AI laid the groundwork for his expertise.</li>
<li dir="ltr" aria-level="1">Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.</li>
<li dir="ltr" aria-level="1">AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.</li>
<li dir="ltr" aria-level="1">Why starting with a specific use case is the best way to approach AI for small business needs.</li>
<li dir="ltr" aria-level="1">The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.</li>
<li dir="ltr" aria-level="1">Building a cohesive, cost-effective tech stack without overwhelming your team.</li>
<li dir="ltr" aria-level="1">How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.</li>
</ul>
Want to be notified when new episodes come up? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> Online Business Liftoff Newsletter</a>
<hr>
RESOURCES MENTIONED
<ul>
<li dir="ltr" aria-level="1">Pictory:  <a href="https://pictory.ai">https://pictory.ai</a>  – Quickly turn articles or blog posts into engaging videos.</li>
<li dir="ltr" aria-level="1">Synthesia:  <a href="https://synthesia.io">https://synthesia.io</a>  – An AI tool for generating videos with digital avatars.</li>
<li dir="ltr" aria-level="1">Lex Page:  <a href="https://lex.page">https://lex.page</a>  – A writing tool for generating drafts and AI-assisted editing.</li>
<li dir="ltr" aria-level="1">Napkin:  <a href="https://napkin.ai">https://napkin.ai</a>  – Quickly transform ideas into presentations.</li>
<li dir="ltr" aria-level="1">Cassidy:  <a href="https://cassidy.ai">https://cassidy.ai</a>  – For building complex, AI-driven workflows.</li>
<li dir="ltr" aria-level="1">AWS Rekognition – <a href="https://aws.amazon.com/rekognition/">https://aws.amazon.com/rekognition/</a>  - Amazon’s image recognition service for identifying objects and enhancing accessibility.</li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> Online Business Liftoff Newsletter</a>

How Small Businesses Can Use AI to Save Time and Boost Revenue with Sami Hero

Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit.

In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential.

Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.

He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.

WE ALSO TALKED ABOUT


The unique challenges and tools Max uses to navigate the web as a blind business owner.


How AI is making strides in accessibility but still has a long way to go.


The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.


Practical steps small business owners can take to improve their site’s accessibility.


Max’s advice on overcoming barriers, finding support, and building a business with disabilities.


Why designing for keyboard navigation first can make your site more accessible to all users.


How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.

Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.

Want to be notified when new episodes come up?  Sign up to get notifications, tips, stories and advice for growing your online business. 

RESOURCES MENTIONED


Max's Accessibility Advantage Consultancy - https://theaccessibilityadvantage.com/


The Blind Blogger - https://theblindblogger.net


AudioEye - https://www.audioeye.com


Wave Accessibility Checker - https://wave.webaim.org


LEGO Braille Bricks - https://www.lego.com/en-au/theme/braille-bricks/about

Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit.
In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential.
Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.
He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.
WE ALSO TALKED ABOUT
<ul>
<li dir="ltr" aria-level="1">
The unique challenges and tools Max uses to navigate the web as a blind business owner.
</li>
<li dir="ltr" aria-level="1">
How AI is making strides in accessibility but still has a long way to go.
</li>
<li dir="ltr" aria-level="1">
The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.
</li>
<li dir="ltr" aria-level="1">
Practical steps small business owners can take to improve their site’s accessibility.
</li>
<li dir="ltr" aria-level="1">
Max’s advice on overcoming barriers, finding support, and building a business with disabilities.
</li>
<li dir="ltr" aria-level="1">
Why designing for keyboard navigation first can make your site more accessible to all users.
</li>
<li dir="ltr" aria-level="1">
How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.
</li>
</ul>
Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.
Want to be notified when new episodes come up?  Sign up to get <a href="https://onlinebusinessliftoff.com/newsletter/">notifications, tips, stories and advice</a> for growing your online business. 
RESOURCES MENTIONED
<ul>
<li dir="ltr" aria-level="1">
Max's Accessibility Advantage Consultancy - <a href="https://theaccessibilityadvantage.com/">https://theaccessibilityadvantage.com/</a> 
</li>
<li dir="ltr" aria-level="1">
The Blind Blogger - <a href="https://theblindblogger.net">https://theblindblogger.net</a>   
</li>
<li dir="ltr" aria-level="1">
AudioEye - <a href="https://www.audioeye.com">https://www.audioeye.com</a> 
</li>
<li dir="ltr" aria-level="1">
Wave Accessibility Checker - <a href="https://wave.webaim.org">https://wave.webaim.org</a>
</li>
<li dir="ltr" aria-level="1">
LEGO Braille Bricks - <a href="https://www.lego.com/en-au/theme/braille-bricks/about">https://www.lego.com/en-au/theme/braille-bricks/about</a>
</li>
</ul>

Navigating Web Accessibility with Blind But Unstoppable Maxwell Ivey

Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.

Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.

WE ALSO TALKED ABOUT:
The evolution of SEO from early internet days to its current role alongside AI.
The key to building SEO strategies around user questions instead of chasing high-volume keywords.
How AI is affecting SEO and what it means for search engines like Google.
The importance of creating human-centered content for both users and large language models like ChatGPT.
Why writing expert-level content is crucial for future SEO success.
The shift in the affiliate and display advertising landscape due to Google's updates.
How to balance content creation between selling and educating audiences.

You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here.

RESOURCES MENTIONED:
Edd Dawson's SEO tool: Keywords People Use
Edd’s website:  edddawson.com

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.
Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.
WE ALSO TALKED ABOUT:
<ul>
<li aria-level="1">The evolution of SEO from early internet days to its current role alongside AI.</li>
<li aria-level="1">The key to building SEO strategies around user questions instead of chasing high-volume keywords.</li>
<li aria-level="1">How AI is affecting SEO and what it means for search engines like Google.</li>
<li aria-level="1">The importance of creating human-centered content for both users and large language models like ChatGPT.</li>
<li aria-level="1">Why writing expert-level content is crucial for future SEO success.</li>
<li aria-level="1">The shift in the affiliate and display advertising landscape due to Google's updates.</li>
<li aria-level="1">How to balance content creation between selling and educating audiences.</li>
</ul>
You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, <a href="https://onlinebusinessliftoff.com/newsletter/">sign up here</a>.<a href="https://onlinebusinessliftoff.com/newsletter/"> </a>
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Edd Dawson's SEO tool:<a href="https://keywordspeopleuse.com"> Keywords People Use</a></li>
<li aria-level="1">Edd’s website:  <a href="http://edddawson.com">edddawson.com</a> </li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.

Ditch the Launch: How To Build Consistent Course Sales With An Evergreen Funnel With Caitlin Bacher

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Online Business Launchpad | Start An Online Business | Online Business Growth

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