In this eye-opening episode, I sit down with Steve Anderson — risk expert and bestselling author of The Bezos Letters — to explore how hidden friction points quietly drain momentum from your business.

If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.

Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.

We Also Talked About:
Why “obsessing over customers” is more than a catchphrase—it's a mindset shift
The hidden cost of waiting too long to adopt new technology
What Amazon’s “Day One” philosophy teaches us about staving off irrelevance
Why 3rd-party sellers succeed—or get booted—on Amazon
How to spot and remove friction points in your customer journey
The real definition of a “successful failure” and why you need more of them
Why innovation isn’t enough—and how invention powers real business growth
How AI is changing the game (and why using it badly could be worse than not using it at all)

RESOURCES MENTIONED
Book:  The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson
Steve’s website: thebezosletters.com
Connect with Steve on LinkedIn: Steve Anderson

- 👉 My newsletter is for business owners who miss having weekends—and sanity.

In this eye-opening episode, I sit down with Steve Anderson &mdash; risk expert and bestselling author of&nbsp;The Bezos Letters &mdash; to explore how hidden friction points quietly drain momentum from your business.
If you&rsquo;re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.
Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He&rsquo;s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that&rsquo;s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.
We Also Talked About:
<ul>
<li aria-level="1">Why &ldquo;obsessing over customers&rdquo; is more than a catchphrase&mdash;it's a mindset shift</li>
<li aria-level="1">The hidden cost of waiting too long to adopt new technology</li>
<li aria-level="1">What Amazon&rsquo;s &ldquo;Day One&rdquo; philosophy teaches us about staving off irrelevance</li>
<li aria-level="1">Why 3rd-party sellers succeed&mdash;or get booted&mdash;on Amazon</li>
<li aria-level="1">How to spot and remove friction points in your customer journey</li>
<li aria-level="1">The real definition of a &ldquo;successful failure&rdquo; and why you need more of them</li>
<li aria-level="1">Why innovation isn&rsquo;t enough&mdash;and how invention powers real business growth</li>
<li aria-level="1">How AI is changing the game (and why using it badly could be worse than not using it at all)</li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Book:&nbsp; <a href="https://geni.us/bezos-letters">The Bezos Letters: 14 Principles to Grow Your Business Like Amazon</a> by Steve Anderson and Karen Anderson</li>
<li aria-level="1">Steve&rsquo;s website:<a href="https://thebezosletters.com"> thebezosletters.com</a></li>
<li aria-level="1">Connect with Steve on LinkedIn:<a href="https://www.linkedin.com/in/stevetn/"> Steve Anderson</a></li>
</ul>
- 👉 My newsletter is <a href="https://onlinebusinessliftoff.com/newsletter/">for business owners who miss having weekends&mdash;and sanity</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Hidden Friction Killing Your Business Growth with Steve Anderson

"Just because someone’s great at marketing doesn’t mean they can teach."

When Jasmine Jonte invested in a high-ticket online course and discovered it was badly designed and nearly impossible to learn from, she had an epiphany: great teaching is a skill — and it’s one most experts don’t have. So, she used her background as a teacher to build a business that helps experts teach well, turning their brilliance into scalable, binge-worthy programs.

Jasmine Jonte is a former kindergarten teacher turned founder of a course creation agency. She’s helped build over 140 programs across more than 70 niches — from real estate investing to tarot to dentistry — helping experts turn their intellectual property into powerful learning experiences that actually get results.

WE ALSO TALKED ABOUT:
The real reason most online courses fail (hint: it’s not lack of expertise)
How Jasmine went from teacher to six-figure business owner with a 14-person team
The difference between being an expert and being able to teach effectively
The framework Jasmine uses to turn expert knowledge into curriculum
What to ask in market research interviews to truly understand your audience
The two pathways for experts: build a team or build a scalable offer
Why completion rates and student results matter more than flashy marketing
Using AI in ethical, efficient ways to streamline course creation
The surprising AI tools Jasmine uses in her own business

CALL TO ACTION

If you're ready to turn your expertise into a powerful, scalable program — or just want a peek behind the curtain of what that takes — you won’t want to miss this episode.

👉 “Get regular access to tips, techniques and advice from experts about growing your business” https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED:
Jasmine’s website: https://www.creation.co (note: creation is spelled with an 8)
Free guide: https://www.creation.co/netflix — “10 Next Level Strategies to Make Your Program as Binge-Worthy as Netflix”
Tools mentioned: 
ChatGPT - AI tool, 
Claude - AI tool 
Descript(affiliate link) - audio and video editor, transcript maker and AI tool
Senja - Collect, manage and share testimonials

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:
👉 https://onlinebusinessliftoff.com/newsletter

<blockquote>
"Just because someone&rsquo;s great at marketing doesn&rsquo;t mean they can teach."
</blockquote>
When Jasmine Jonte invested in a high-ticket online course and discovered it was badly designed and nearly impossible to learn from, she had an epiphany: great teaching is a&nbsp;skill &mdash; and it&rsquo;s one most experts don&rsquo;t have. So, she used her background as a teacher to build a business that helps experts teach well, turning their brilliance into scalable, binge-worthy programs.
Jasmine Jonte is a former kindergarten teacher turned founder of a course creation agency. She&rsquo;s helped build over 140 programs across more than 70 niches &mdash; from real estate investing to tarot to dentistry &mdash; helping experts turn their intellectual property into powerful learning experiences that actually get results.
WE ALSO TALKED ABOUT:
<ul>
<li aria-level="1">The real reason most online courses fail (hint: it&rsquo;s not lack of expertise)</li>
<li aria-level="1">How Jasmine went from teacher to six-figure business owner with a 14-person team</li>
<li aria-level="1">The difference between being an expert and being able to teach effectively</li>
<li aria-level="1">The framework Jasmine uses to turn expert knowledge into curriculum</li>
<li aria-level="1">What to ask in market research interviews to truly understand your audience</li>
<li aria-level="1">The two pathways for experts: build a team or build a scalable offer</li>
<li aria-level="1">Why completion rates and student results matter more than flashy marketing</li>
<li aria-level="1">Using AI in ethical, efficient ways to streamline course creation</li>
<li aria-level="1">The surprising AI tools Jasmine uses in her own business</li>
</ul>
CALL TO ACTION
If you're ready to turn your expertise into a powerful, scalable program &mdash; or just want a peek behind the curtain of what that takes &mdash; you won&rsquo;t want to miss this episode.
👉 &ldquo;Get regular access to tips, techniques and advice from experts about growing your business&rdquo;<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter</a>
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Jasmine&rsquo;s website:<a href="https://www.cre8tion.co/?utm_source=OnlineBusinessLiftoff-podcast&amp;utm_medium=shownotes&amp;utm_content=episode-241&amp;utm_campaign=resources-mentioned"> https://www.creation.co</a> (note: creation is spelled with an 8)</li>
<li aria-level="1">Free guide:<a href="https://www.creation.co/netflix"> https://www.creation.co/netflix</a> &mdash; &ldquo;<a href="https://www.cre8tion.co/netflix?utm_source=OnlineBusinessLiftoff-podcast&amp;utm_medium=shownotes&amp;utm_content=episode-241&amp;utm_campaign=resources-mentioned">10 Next Level Strategies to Make Your Program as Binge-Worthy as Netflix</a>&rdquo;</li>
<li aria-level="1">Tools mentioned:&nbsp;</li>
<ul>
<li aria-level="2"><a href="https://chatgpt.com/">ChatGPT</a> - AI tool,&nbsp;</li>
<li aria-level="2"><a href="https://claude.ai">Claude</a> - AI tool&nbsp;</li>
<li aria-level="2"><a href="https://onlinebusinessliftoff.com/Descript">Descript</a> (affiliate link) - audio and video editor, transcript maker and AI tool</li>
<li aria-level="2"><a href="https://senja.io/?utm_source=OnlineBusinessLiftoff-podcast&amp;utm_medium=shownotes&amp;utm_content=episode-241&amp;utm_campaign=resources-mentioned">Senja</a> - Collect, manage and share testimonials</li>
</ul>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: 👉<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter</a>

What Makes a Course Feel Binge-Worthy (Like Netflix) with Expert Jasmine Jonte

“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?”

That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth.

Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.

WE ALSO TALKED ABOUT
Why SEO is not dead—and what small business owners need to understand instead
The “table stakes” every piece of content needs (hint: meta titles and descriptions still matter)
How structure helps AI and traditional search engines find and rank your content
Why internal linking is crucial—and how to avoid content cannibalization
What schema is, and how it quietly powers discoverability (even if you're not a developer)
Colin’s “F1 car” analogy that makes optimization strategies finally make sense
The rise of AI search—and what it means for your content's future visibility
Practical ways non-techies can improve their site's structure and speed

CALL TO ACTION

Tune in to this episode and find out what still works—and what’s changed—when it comes to being found online.

👉 “Get regular access to tips, techniques and advice from experts about growing your business”
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Colin’s Website: Online Marketing Done 4 You
Colin’s YouTube Video:The 5 Pillars Framework - How to Optimize Content for Traditional SEO & AI Search (AEO & GEO):
Colin’s framework: One Click Content Optimization

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

&ldquo;When New Zealand won the America's Cup, it wasn&rsquo;t the biggest budget that won, it was one key question: Will it make the boat go faster?&rdquo;
That same philosophy drives Colin Clapp&rsquo;s content strategy in a world now ruled by AI-driven search. If you&rsquo;ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn&rsquo;t be further from the truth.
Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why SEO is not dead&mdash;and what small business owners need to understand instead</li>
<li aria-level="1">The &ldquo;table stakes&rdquo; every piece of content needs (hint: meta titles and descriptions still matter)</li>
<li aria-level="1">How structure helps AI and traditional search engines find and rank your content</li>
<li aria-level="1">Why internal linking is crucial&mdash;and how to avoid content cannibalization</li>
<li aria-level="1">What schema is, and how it quietly powers discoverability (even if you're not a developer)</li>
<li aria-level="1">Colin&rsquo;s &ldquo;F1 car&rdquo; analogy that makes optimization strategies finally make sense</li>
<li aria-level="1">The rise of AI search&mdash;and what it means for your content's future visibility</li>
<li aria-level="1">Practical ways non-techies can improve their site's structure and speed</li>
</ul>
CALL TO ACTION
Tune in to this episode and find out what still works&mdash;and what&rsquo;s changed&mdash;when it comes to being found online.
👉 &ldquo;Get regular access to tips, techniques and advice from experts about growing your business&rdquo; <a href="https://onlinebusinessliftoff.com/newsletter/">https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Colin&rsquo;s Website:<a href="https://onlinemarketingdone4you.com"> </a>&nbsp;<a href="https://onlinemarketingdone4you.com/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">Online Marketing Done 4 You</a></li>
<li aria-level="1">Colin&rsquo;s YouTube Video:<a href="https://www.youtube.com/watch?v=zVq3BZ3Tf2Q&amp;utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240"> The 5 Pillars Framework - How to Optimize Content for Traditional SEO &amp; AI Search (AEO &amp; GEO):</a></li>
<li aria-level="1">Colin&rsquo;s framework: <a href="https://onlinemarketingdone4you.com/about-one-click-seo-content-optimization/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">One Click Content Optimization</a></li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp

“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” 

That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.  It’s about connection, clarity, and curiosity.

Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she’s developed a unique process for helping clients find and use their true brand voice.

WE ALSO TALKED ABOUT
The surprising difference between content writing and copywriting and why it matters for your business
How to get people to stay on your website with clear, benefit-driven messaging
The importance of curiosity in connecting with your audience
Emily’s transition from content writing to persuasive website copy
Tips for using AI as a collaborator, not a crutch
How visibility through collaboration, not just SEO, boosts trust and reach
Why niching is less about narrowing and more about clarity
Using AI tools ethically while staying true to your own voice
The power of coffee chats and real human connections for growing your business

Tune in and learn how to craft copy that clicks with your audience.

Get regular access to tips, techniques and advice from experts about growing your business
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED
Emily’s website: emilyaborn.com
Emily’s podcast: Content with Character
Donald Miller's book StoryBrand (affiliate link)


My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter

<blockquote>
&ldquo;When I was six, my grandmother gave me a blank book and said, &lsquo;This is for your first novel.&rsquo; I didn&rsquo;t write in it because it had to be perfect.&rdquo; 
</blockquote>
That&rsquo;s how Emily Aborn&rsquo;s writing journey began.&nbsp; And it&rsquo;s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.&nbsp; It&rsquo;s about connection, clarity, and curiosity.
Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she&rsquo;s developed a unique process for helping clients find and use their true brand voice.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The surprising difference between content writing and copywriting and why it matters for your business</li>
<li aria-level="1">How to get people to stay on your website with clear, benefit-driven messaging</li>
<li aria-level="1">The importance of curiosity in connecting with your audience</li>
<li aria-level="1">Emily&rsquo;s transition from content writing to persuasive website copy</li>
<li aria-level="1">Tips for using AI as a collaborator, not a crutch</li>
<li aria-level="1">How visibility through collaboration, not just SEO, boosts trust and reach</li>
<li aria-level="1">Why niching is less about narrowing and more about clarity</li>
<li aria-level="1">Using AI tools ethically while staying true to your own voice</li>
<li aria-level="1">The power of coffee chats and real human connections for growing your business</li>
</ul>
Tune in and learn how to craft copy that clicks with your audience.
Get regular access to tips, techniques and advice from experts about growing your business 👉<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Emily&rsquo;s website:<a href="https://emilyaborn.com"> emilyaborn.com</a></li>
<li aria-level="1">Emily&rsquo;s podcast: <a href="https://podcasts.apple.com/us/podcast/small-business-casual/id1684549940">Content with Character</a></li>
<ul></ul>
<ul></ul>
<li aria-level="1">Donald Miller's book <a href="https://amzn.to/4a4ij1b">StoryBrand</a> (affiliate link)</li>
</ul>
 My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>

The Hidden Friction Killing Your Business Growth with Steve Anderson

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Online Business Launchpad | Start An Online Business | Online Business Growth

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