Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America’s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned & Burned Farm Fit Farmer!

Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America&rsquo;s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned &amp; Burned Farm Fit Farmer!

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

For 25 years, Focus on Energy has helped farmers choose energy-saving equipment that lowers costs and delivers long‑term value. This year, continue improving your farm with solutions backed by decades of savings.

Increased Rebates in 2026
Focus on Energy is continuing to offer greater rewards for improving the efficiency of your facilities. Take advantage of 25%-30% higher rebates when you upgrade your lighting, heating, or cooling equipment.
Contact your Energy Advisor today to confirm which equipment is eligible and start planning your projects. Visit focusonenergy.com/EA-map.

NEW Farmer to Friend Bonus
When you tell another farmer about Focus on Energy and encourage them to schedule an on-site energy assessment, you will receive a $100 rebate. If your fellow farmer completes an energy-saving project after their assessment, they will receive a $500 bonus plus any other rebates.
Eligibility Requirements:
• Available to all agribusiness customers.
• Tune-ups and no-cost improvements are not eligible for the Farmer to Friend Bonus.
Contact your Energy Advisor with any additional questions or to get started.

To find energy advisors like Jessica Mlsna, and learn more about available rebates and programs just go to: focusonenergy.com/agribusiness or call 800.762.7077.

For 25 years, Focus on Energy has helped farmers choose energy-saving equipment that lowers costs and delivers long‑term value. This year, continue improving your farm with solutions backed by decades of savings.
Increased Rebates in 2026 Focus on Energy is continuing to offer greater rewards for improving the efficiency of your facilities. Take advantage of 25%-30% higher rebates when you upgrade your lighting, heating, or cooling equipment. Contact your Energy Advisor today to confirm which equipment is eligible and start planning your projects. Visit focusonenergy.com/EA-map. NEW Farmer to Friend Bonus When you tell another farmer about Focus on Energy and encourage them to schedule an on-site energy assessment, you will receive a $100 rebate. If your fellow farmer completes an energy-saving project after their assessment, they will receive a $500 bonus plus any other rebates. Eligibility Requirements: &bull; Available to all agribusiness customers. &bull; Tune-ups and no-cost improvements are not eligible for the Farmer to Friend Bonus. Contact your Energy Advisor with any additional questions or to get started.
To find energy advisors like Jessica Mlsna, and learn more about available rebates and programs just go to: focusonenergy.com/agribusiness or call 800.762.7077.

Bigger Rebates & Farmer To Friend Program Launches - Jessica Mlsna, Focus On Energy

The Assembly Agriculture Committee has passed three bills out of committee – one that ensures timely repair and replacement ofcritical farm equipment, another that improves labeling standards for fertilizers and soil additives, and finally a bill that protects farmland from ownership by foreign adversaries. We get the details from Vice Chair Representative Clint Moses.

AB30 -- Relating to: prohibiting a foreign adversary from acquiring agricultural or forestry land in this state.
AB31 -- Relating to: repair and replacement of implements of husbandry under warranty.
AB93 -- Relating to: the distribution and labeling of fertilizers and soil or plant additives produced from manure.

The committee will meet again on Jan. 14.

The Assembly Agriculture Committee has passed three bills out of committee &ndash; one that ensures timely repair and replacement ofcritical farm equipment, another that improves labeling standards for fertilizers and soil additives, and finally a bill that protects farmland from ownership by foreign adversaries. We get the details from Vice Chair Representative Clint Moses. <a href="https://docs.legis.wisconsin.gov/2025/proposals/ab30">AB30</a> -- Relating to: prohibiting a foreign adversary from acquiring agricultural or forestry land in this state. <a href="https://docs.legis.wisconsin.gov/2025/proposals/ab31">AB31</a> -- Relating to: repair and replacement of implements of husbandry under warranty. <a href="https://docs.legis.wisconsin.gov/2025/proposals/ab93">AB93</a> -- Relating to: the distribution and labeling of fertilizers and soil or plant additives produced from manure.
The committee will meet again on Jan. 14.

Assembly Ag Committee Approves Three Bills

In an effort to streamline Wisconsin’s agricultural resources, REAP Food Group has announced a partnership with Wisconsin Farmers Union to expand the reach of the Farm Fresh Atlas. The collaboration comes as the atlas prepares for its landmark 25th-anniversary publication in 2026.

Aidan Coffin Ness, director of the Farm Fresh Atlas at REAP Food Group, tells Mid-West Farm Report that the program started as a small guide for the Dane County Farmers' Market. Now, it's a statewide resource that reaches over 125,000 people annually. 

By partnering with WFU, the atlas aims to become the most robust directory in the state, helping everyone from individual families to school lunch programs source local ingredients.

In an effort to streamline Wisconsin&rsquo;s agricultural resources, REAP Food Group has announced a partnership with Wisconsin Farmers Union to expand the reach of the Farm Fresh Atlas. The collaboration comes as the atlas prepares for its landmark 25th-anniversary publication in 2026.
Aidan Coffin Ness, director of the Farm Fresh Atlas at REAP Food Group, tells Mid-West Farm Report that the program started as a small guide for the Dane County Farmers' Market. Now, it's a statewide resource that reaches over 125,000 people annually.&nbsp;
By partnering with WFU, the atlas aims to become the most robust directory in the state, helping everyone from individual families to school lunch programs source local ingredients.

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

Dairy Farmers of Wisconsin

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MID-WEST FARM REPORT - MADISON

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