Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America’s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned & Burned Farm Fit Farmer!

Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America&rsquo;s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned &amp; Burned Farm Fit Farmer!

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

St. Mary's School educator Mary Cooper shares with Stephanie Hoff how she blends her deep-rooted background in the dairy industry with innovative STEM education. As a member of the Wisconsin Agriculture in the Classroom Educator Ambassador Team, Mary discusses how she uses free, standards-aligned resources and multi-grade school challenges to make agricultural literacy accessible to all students.

St. Mary's School educator Mary Cooper shares with Stephanie Hoff how she blends her deep-rooted background in the dairy industry with innovative STEM education. As a member of the Wisconsin Agriculture in the Classroom Educator Ambassador Team, Mary discusses how she uses free, standards-aligned resources and multi-grade school challenges to make agricultural literacy accessible to all students.

Meet This Year's Outstanding Teacher - Mary Cooper

As commercial fertilizer prices have farmers rethinking their nutrient strategies, real-time sensor technology is turning highly variable manure into a precise economic asset. Stephanie Hoff interviews Joe Sanford about his UW Dairy Innovation Hub research exploring how near-infrared spectroscopy tools can help large-scale dairies and custom operators track nitrogen, phosphorus, and potassium on the fly.

As commercial fertilizer prices have farmers rethinking their nutrient strategies, real-time sensor technology is turning highly variable manure into a precise economic asset. Stephanie Hoff interviews Joe Sanford about his UW Dairy Innovation Hub research exploring how near-infrared spectroscopy tools can help large-scale dairies and custom operators track nitrogen, phosphorus, and potassium on the fly.

Finding Data In The Dragline

To date, the hilarious campaign from Dairy Farmers of Wisconsin - "Born to Dairy" - has already racked up more than 10.5 million views, and counting!  Today we’re joined by one of the stars of the campaign! Welcome, Jody Miller — also known as The Barnyard Beautifier!

Jody and her family farm in Avoca at Miller Time Dairy.  Currently they're planning to host the Iowa County Breakfast on the Farm, which is a perfect example of how Jody works to add beauty to the barnyard.

Pam Jahnke visits with Miller about the excitement she feels with the "Born to Dairy" persona's and the messages they relay.  Miller also believes that this platform is a wonderful way for dairy farmers to connect with consumers on a "real" level.  For Miller, there's a lot of truth behind her "Barnyard Beautifer" persona.  She cares deeply about the image her dairy operation portrays to the general public.  She believes that it's a visual example of how much the family cares about what they do.  Their devotion to taking care of their animals.  Their focus on improving the soil and water they depend on today for the next generation.

Miller is also proud of the other personalities involved in "Born to Dairy".  She says the campaign shows that dairy farmers are real people with humor, creativity, traditions, and passions outside of the work itself. Dairy operators work incredibly hard, but she adds that they also know how to laugh at themselves a little.

Which persona do you match with?  Where's your next June Dairy Adventure?  You can find all the answers at Wisconsin Dairy!

To date, the hilarious campaign from Dairy Farmers of Wisconsin - "Born to Dairy" - has already racked up more than 10.5 million views, and counting!&nbsp; Today we&rsquo;re joined by one of the stars of the campaign! Welcome, Jody Miller &mdash; also known as The Barnyard Beautifier!
Jody and her family farm in Avoca at Miller Time Dairy.&nbsp; Currently they're planning to host the Iowa County Breakfast on the Farm, which is a perfect example of how Jody works to add beauty to the barnyard.
Pam Jahnke visits with Miller about the excitement she feels with the "Born to Dairy" persona's and the messages they relay.&nbsp; Miller also believes that this platform is a wonderful way for dairy farmers to connect with consumers on a "real" level.&nbsp; For Miller, there's a lot of truth behind her "Barnyard Beautifer" persona.&nbsp; She cares deeply about the image her dairy operation portrays to the general public.&nbsp; She believes that it's a visual example of how much the family cares about what they do.&nbsp; Their devotion to taking care of their animals.&nbsp; Their focus on improving the soil and water they depend on today for the next generation.
Miller is also proud of the other personalities involved in "Born to Dairy".&nbsp; She says the campaign shows that dairy farmers are real people with humor, creativity, traditions, and passions outside of the work itself. Dairy operators work incredibly hard, but she adds that they also know how to laugh at themselves a little.
Which persona do you match with?&nbsp; Where's your next June Dairy Adventure?&nbsp; You can find all the answers at <a href="https://www.wisconsindairy.org/">Wisconsin Dairy!</a>

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

Dairy Farmers of Wisconsin

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MID-WEST FARM REPORT - MADISON

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