Balancing Urban Demand & Farmland Preservation

As cities like Madison, or counties like Dane, expand at record rates, we’re faced with a puzzle: how do we house a booming population without paving over the farmland that defines our state? Capital Area Regional Planning Commission Executive Director Jason Valerius tells Stephanie Hoff that his j…

Elections Approach For Dairy Farmers of WI - Get Involved Like Sandy Madland

It’s election time for the 9 open districts for the Dairy Farmers of Wisconsin Board of Directors, so it’s a great time to talk about farmer leadership and their voice. Today, we learn the story of Sandy Madland, a Wisconsin dairy farmer and Dairy Farmers of Wisconsin Board Director.  Madland was …

Farmers Lead The Charge On Water Quality Amid Urban Sprawl

Jeff Endres, chair of Yahara Pride Watershed, tells Stephanie Hoff about the critical role of farmer-led conservation. This is the 2026 cost-share sign-up period for Yahara Pride Farms. Established over a decade ago to address water quality in the Madison chain of lakes watershed, the group has gro…

Farms Need To Watch Markets Reaction To War Plus World Cheese Championship Is On

Today marks the beginning of the World Champion Cheese event at Monona Terrace Convention Center in downtown Madison.  With more than 3,300 entries from around the world and 56 world class judges ready to go - it draws a crowd.  One person that's witnessed the excitement first hand is Steve Stettle…

Meet Berry Farm Plus Internships Become Key Component For Employment

Consumers continue to buy beef despite escalated prices.  Unfortunately, those prices don't reflect the profit level at the farm or processing level.  Ben Jarboe finds out why beef processing facilities are closing with these high beef prices.  Dr. Brenda Boetel, ag economist from UW-River Falls, e…

State Paper Industry Keeps Growing & Vance Visits WI

Through paper and fiber, the state remains a powerhouse of productivity.  Wisconsin maintains its position as the #1 paper producer in the U.S., bolstered by two new $500 million mills recently constructed in the Green Bay area by Green Bay Packaging and Georgia Pacific. Beyond direct mill jobs, th…

Climb For A Cause With NFL Pro Turned Farmer

Former NFL pro turned farmer Joe Thomas joins Stephanie Hoff in-studio to talk about his journey into Hall of Fame Beef and Hall of Fame Meats, a farm-to-table business in Southwest Wisconsin dedicated to regenerative agriculture and high-quality nutrition. Learn how Blood Cancer United's "Big Clim…

Fishing Expo Is Here & A New Beer By Fishermen For Fishermen

The Wisconsin Fishing Expo is here and it gives a good opportunity to try out new baits in Madison. Host Ben Jarboe talks with Pat Hasburgh about what's happening on the ice and in the water for the area. A new beer has been created to show culture of Wisconsin fishing. Paul "Coot" Williams joins t…

VPOTUS Comments On Trade, Data Centers & Rural Health Care

This week was historic for Plover, Wisconsin. On Thursday, for the first time ever, a sitting Vice President made the trip to the village in central Wisconsin. Stephanie Hoff was there in the press pool as JD Vance toured a local manufacturing facility. While the speech was meant to rally voters fo…

PDP Business Conference Plans Engaging Sessions

Professional Dairy Producers’ Business conference has a slated agenda with 40 speakers in over 50 sessions. A convention undertaking of that size, requires a coordinated leadership board and conference committee to lean a close listening ear to their fellow producers. Shelly Mayer is the executive …