To date, the hilarious campaign from Dairy Farmers of Wisconsin - "Born to Dairy" - has already racked up more than 10.5 million views, and counting! Today we’re joined by one of the stars of the campaign! Welcome, Jody Miller — also known as The Barnyard Beautifier!
Jody and her family farm in Avoca at Miller Time Dairy. Currently they're planning to host the Iowa County Breakfast on the Farm, which is a perfect example of how Jody works to add beauty to the barnyard.
Pam Jahnke visits with Miller about the excitement she feels with the "Born to Dairy" persona's and the messages they relay. Miller also believes that this platform is a wonderful way for dairy farmers to connect with consumers on a "real" level. For Miller, there's a lot of truth behind her "Barnyard Beautifer" persona. She cares deeply about the image her dairy operation portrays to the general public. She believes that it's a visual example of how much the family cares about what they do. Their devotion to taking care of their animals. Their focus on improving the soil and water they depend on today for the next generation.
Miller is also proud of the other personalities involved in "Born to Dairy". She says the campaign shows that dairy farmers are real people with humor, creativity, traditions, and passions outside of the work itself. Dairy operators work incredibly hard, but she adds that they also know how to laugh at themselves a little.
Which persona do you match with? Where's your next June Dairy Adventure? You can find all the answers at Wisconsin Dairy!

Meet This Year's Outstanding Teacher - Mary Cooper
08:42

Finding Data In The Dragline
06:54

World Percheron Congress Comes To MN Plus Chickens Help Teach
49:59