With the enhanced prices that producers have been seeing in the beef complex, dairy producers have started to lean in by cross their dairy breed cows with beef bulls.  That dairy X beef has been filling a void in the marketplace left by "native" beef breeds that were impacted by droughts and severe weather.  What do retailers think of that beef?

Jessica Lancaster is the Director of Product Quality Research for the National Cattlemen's Beef Association (NCBA).  They just concluded a major research project that not only measure retail reaction to dairy X beef, but also quantified the yield offered by those dairy X beef carcasses.

Ribeye size - beef color - just a few of the subtle details that showed up in their report.  Listen in as she talks with Pam Jahnke