Launching The Prime Rib Trail And Central American Guests Coming To WI

Wisconsin beef producers check-off dollars are at work with some fun and important activities. Wisconsin has a new way to celebrate one of its most iconic dining traditions. The Wisconsin Beef Council, in partnership with Gather Wisconsin, has launched the Prime Rib Trail — a statewide guide to su…

The Recipe That Makes The Checkoff Work - Brad Solchenberger

Brad Solchenberger represents Equity on the WBC board and is a dairy farmer from Cazenovia.  He’s chaired the Promotion Committee and is completing his second 3-year term on the board.   Pam Jahnke visits with Solchenberger about his background and how he came to be involved on the Wisconsin Beef …

State Federation Of Beef Councils - What Is Is - Dr. Amy Radunz

Dr. Amy Radunz. a stocker cattle producer from Pierce County and Beef Cattle Technical Specialist for Purina. With decades of experience and a deep-rooted passion for the beef industry, Radunz has made a lasting impact both in and beyond Wisconsin. Her influence spans from state-level leadership to…

Are Consumers Still Buying Beef? Dr. Glynn Tonsor

With escalating prices everywhere, what decisions are consumers making with their dollars at the grocery store?  That's the question posed to Dr. Glynn Tonsor, Professor, Dept. of Agricultural Economics at Kansas State University.  Tonsor works cooperatively with the beef checkoff and pork checkoff…

Reviewing The History And Need For The Checkoff - Terry Quam

It's important to know where you're going, but it's also important to know where you've been.  At a time when beef is selling for near historical levels in many markets, Terry Quam, Secretary/Treasurer of The Cattlemen's Beef Board and Wisconsin beef producer, wants to refresh memories on why the b…

Full Dance Card During May Beef Month - Kaitlyn Kesler

The Wisconsin Beef Council is crisscrossing the state in the month of May, promoting beef and the recipes that are making it great! Kaitlyn Kesler, Director of Communication & Outreach for the Wisconsin Beef Council tells Pam Jahnke that their annual "Best Beef Burger" campaign has been overwhelme…

Research Drives Quality Protein Message For Beef

March is National Nutrition Month and "beef" wants to be a part of that conversation! Shalene McNeill, PhD, RDN, NCBA’s executive director of Nutrition Science, Health & Wellness, along with Tammy Vaassen, executive director of the Wisconsin Beef Council both want you to know the truth of beef pro…

What's In The Budget For Ag And E-Commerce Helps Beef

The governor released his executive budget on Tuesday night.  State Superintendent of Public Instruction, Jill Underly, survived a primary on Tuesday and also reacted to some budget plans.  She tells Stephanie Hoff that she's advocating for a $60 million investment in Career and Technical Education…

E-Commerce Makes A Difference - Angie Horkan

After a successful spring e-commerce campaign in 2024, the Wisconsin Beef Council invested in a fall tailgating e-commerce effort and recently received the results of that strategy. Ads ran on retailer online stores and popular consumer platforms, including influencer, cooking, and lifestyle sites.…

WI Beef Leadership Institute Accepting Applications

Applications are now being accepted for the 2nd Wisconsin Beef Leadership Institute. The Beef Leadership Institute is a collaborative effort between the Wisconsin Beef Council and the Wisconsin Cattlemen’s Association. It was created with these two organizations to train future champions of Wiscon…