May Beef Month Activities Pay Off - Vaassen

Getting people to put more beef in their grocery carts today is more challenging than ever.  Tammy Vaassen, executive director of the WI Beef Council, says consumers still value beef, but the price may slow their purchases down a bit. One of the most popular elements of May Beef Month is the annua…

Anybody Can Be At The Grill Plus Virtual Farm Tours Are A Hit

Wisconsin beef producers joined a nationwide effort among State Beef Councils to amplify the beef industry’s summer grilling campaign.  Kaitlyn Kessler, Communications Coordinator for the Wisconsin Beef Council explains the campaign with Pam Jahnke.  The Wisconsin Beef Council invited women with va…

Teacher Shortages Still Challenge Ag Education & FFA - Plus Lady Grillers Get Support

It's the gift that will keep giving!  Fox Valley Technical College just received a generous donation of land that they're already putting to work for students.  Kiley Allan gets the story from Paul Groell, Department Chair Natural Resources Program @ Fox Valley Technical College.  Fox Valley Techni…

Beef Checkoff Reaches The Next Generation Of Foodservice Professionals

The Wisconsin Beef Council sponsored the Best Beef Entrée award at the recent Wisconsin ProStart Invitational, inspiring the next generation of culinary leaders. Brady Weiland, a beef and dairy producer from Columbus, tells us about the experience as a judge, and tasting the creative ways that stud…

New Year Comes With No New Farm Bill Plus Prime Rib Is A Holiday Staple

Despite the Farmer's Bridge Assistance program and the $11 billion it's bringing to farms, there's still no Farm Bill.  Bob Bosold talks about the agenda yet to be tackled on farm policy with Rod Larew, President of the National Farmers Union.  Larew was in Wisconsin for the 95th annual meeting of …

Launching The Prime Rib Trail And Central American Guests Coming To WI

Wisconsin beef producers check-off dollars are at work with some fun and important activities. Wisconsin has a new way to celebrate one of its most iconic dining traditions. The Wisconsin Beef Council, in partnership with Gather Wisconsin, has launched the Prime Rib Trail — a statewide guide to su…

The Recipe That Makes The Checkoff Work - Brad Solchenberger

Brad Solchenberger represents Equity on the WBC board and is a dairy farmer from Cazenovia.  He’s chaired the Promotion Committee and is completing his second 3-year term on the board.   Pam Jahnke visits with Solchenberger about his background and how he came to be involved on the Wisconsin Beef …

State Federation Of Beef Councils - What Is Is - Dr. Amy Radunz

Dr. Amy Radunz. a stocker cattle producer from Pierce County and Beef Cattle Technical Specialist for Purina. With decades of experience and a deep-rooted passion for the beef industry, Radunz has made a lasting impact both in and beyond Wisconsin. Her influence spans from state-level leadership to…

Are Consumers Still Buying Beef? Dr. Glynn Tonsor

With escalating prices everywhere, what decisions are consumers making with their dollars at the grocery store?  That's the question posed to Dr. Glynn Tonsor, Professor, Dept. of Agricultural Economics at Kansas State University.  Tonsor works cooperatively with the beef checkoff and pork checkoff…

Reviewing The History And Need For The Checkoff - Terry Quam

It's important to know where you're going, but it's also important to know where you've been.  At a time when beef is selling for near historical levels in many markets, Terry Quam, Secretary/Treasurer of The Cattlemen's Beef Board and Wisconsin beef producer, wants to refresh memories on why the b…