From Old To New Again - Equity Reviving Iowa Livestock Yard

They say that beauty is in the eye of the beholder, and that beauty is turning into a new marketing opportunity for Equity Cooperative Livestock Sales Association. Curt Larson, President and CEO of Equity Livestock says their acquisition of the former United Livestock Center in Maquoketa, Iowa, is…

Reviewing The Latest Consumer Survey Results - Mike Simone

Demand for beef has remained strong as consumers repeatedly claim they will continue purchasing beef, both in retail and foodservice settings.  Consumers continue to rank beef as a top source of protein, superior in taste, nutritious, and good for social gatherings and special occasions. At the sam…

Beef Burger Nominations Continue - Tammy Vassen

The Wisconsin Beef Council continues to gather nominations for their first ever Best Beef Burger campaign.  Individuals and restaurants are welcome to nominate their best all beef burger before the end of March. Also happening, a unique t-shirt campaign.  The Wisconsin Beef Council is partnering w…

Beef Producers (Including Dairy) - Fill Out Your Survey

The Wisconsin Beef Council is working hard to make sure all beef producers, including those dairy operations that market calves, steers and cull cows, know how their checkoff contributions are being used. Grace Link, compliance officer with the Wisconsin Beef Council, says they're circulating a su…

Beef Up Your Holidays - Angie Horkan

The holiday season is THE time for Wisconsin beef!  Angie Horkan with the Wisconsin Beef Council explains how rib roast and tenderloins move to the top of the shopping list around the holidays.

How Are Retailers Reacting To Dairy-Beef - Jessica Lancaster

With the enhanced prices that producers have been seeing in the beef complex, dairy producers have started to lean in by cross their dairy breed cows with beef bulls.  That dairy X beef has been filling a void in the marketplace left by "native" beef breeds that were impacted by droughts and severe…

Importance of Beef Quality Assurance

Pam Jahnke talks with Michaela Clower, director of producer education with the National Cattlemen's Beef Association, about the National Beef Assurance program and the recent national audit that just concluded. This audit happens every five years collecting interviews and data to help identify area…

Wisconsin 4-H Foundation and Wisconsin Beef Council Create Display Contest

Tammy Vassen, Executive Director of the Wisconsin Beef Council sits down with Pam Jahnke to talk about beef and 4-H. By partnering with the Wisconsin 4-H Foundation, they have created a new display contest for beef exhibitors at county fairs. These contests utilize resources from beeftips.com.

Connecting School Lunches and Local Beef with Checkoff

Fabulous Farm Babe Pam Jahnke talks with Wisconsin Beef Council staffer Grace Link about how the Beef Checkoff is playing a role in school lunches. Link presented at the School Nutrition Association Conference which includes school staff, nutrition directors and school procurement. There is a new n…

The Wisconsin Way - A Story Shared In Central America

Central America has become a bigger and bigger partner in Wisconsin's beef business.  Terry and Ardel Quam from Lodi traveled to the Dominican Republic to accompany U.S. Meat Export Federation (USMEF) staff on an educational mission, funded in part by The Wisconsin Department of Agriculture, Trade …