Pam Jahnke talks with Michaela Clower, director of producer education with the National Cattlemen's Beef Association, about the National Beef Assurance program and the recent national audit that just concluded. This audit happens every five years collecting interviews and data to help identify areas of success and areas of improvement. It  includes data from processors and consumers, for a total of 30,000 data points. 

To learn more, visit beeftips.com. 

Pam Jahnke talks with Michaela Clower, director of producer education with the National Cattlemen's Beef Association, about the National Beef Assurance program and the recent national audit that just concluded. This audit happens every five years collecting interviews and data to help identify areas of success and areas of improvement. It  includes data from processors and consumers, for a total of 30,000 data points. 
To learn more, visit<a href="https://www.beeftips.com/"> beeftips.com. </a>

Every time a Wisconsin farmer sells an animal, a portion of that sale is dedicated to that commodities check-off program.  The program directs those funds toward research, education and promotion.

The Wisconsin beef industry includes not only cow/calf producers, feedlot operations, and breeding operations - but it also includes the depth of Wisconsin's dairy industry since many of those cows, steers, and calves will ultimately become a part of the beef industry.

Checkoff Chat, sponsored by the Wisconsin Beef Council and Equity Livestock Sales Assocation, keeps producers and consumers aware of where money's being spent and how consumers are reacting to their product.

Checkoff Chat

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Importance of Beef Quality Assurance

There's a partnership unique to Wisconsin, that's all about Wisconsin.  Let's do a little deeper dive on how the Wisconsin Farm Bureau Federation actually helped to start Rural Mutual Insurance!

Pam Jahnke is joined by Jenny Martin, Rural Mutual Insurance, Director of Marketing and Mandy Ganser, WFBF, Director of Member Relations.  They explain how farmers need for insurance fueled the beginning of Rural Mutual!  Today, that foundation of serving the rural community continues to resonate. Martin explains that 90 years ago, Wisconsin farmers were having difficulty finding insurance that covered the professions they were involved in.  Through that conversation, Rural Mutual began.

Today, Rural Mutual continues to serve that audience and more with over 150 agents statewide.  Rural Mutual is exclusively in Wisconsin so that its agents know the clients they serve.

The Wisconsin Farm Bureau Federation began more than 105 years ago giving a voice to agriculture.  Today, that voice is the largest group speaking up for agriculture through 61 county Farm Bureau organizations.  Mandy Ganser, WFBF, Director of Member Relations says that today the benefits offered through membership are vast.  Not only is the organization advocating through agriculture and rural policy developments, there's also financial rewards.  Discounts for family related expenses like health and wellness or travel are available through the membership.  As you'd expect, Ganser stresses their partnerships with farm specific bonuses too.  Case-IH, Ford and Caterpillar are just a few corporate partners offering member discounts.  Ganser says it's just as simple as presenting your membership card.

There's a partnership unique to Wisconsin, that's all about Wisconsin.&nbsp; Let's do a little deeper dive on how the Wisconsin Farm Bureau Federation actually helped to start Rural Mutual Insurance!
Pam Jahnke is joined by Jenny Martin, Rural Mutual Insurance, Director of Marketing and Mandy Ganser, WFBF, Director of Member Relations.&nbsp; They explain how farmers need for insurance fueled the beginning of Rural Mutual!&nbsp; Today, that foundation of serving the rural community continues to resonate. Martin explains that 90 years ago, Wisconsin farmers were having difficulty finding insurance that covered the professions they were involved in.&nbsp; Through that conversation, Rural Mutual began.
Today, Rural Mutual continues to serve that audience and more with over 150 agents statewide.&nbsp; Rural Mutual is exclusively in Wisconsin so that its agents know the clients they serve.
The Wisconsin Farm Bureau Federation began more than 105 years ago giving a voice to agriculture.&nbsp; Today, that voice is the largest group speaking up for agriculture through 61 county Farm Bureau organizations.&nbsp; Mandy Ganser, WFBF, Director of Member Relations says that today the benefits offered through membership are vast.&nbsp; Not only is the organization advocating through agriculture and rural policy developments, there's also financial rewards.&nbsp; Discounts for family related expenses like health and wellness or travel are available through the membership.&nbsp; As you'd expect, Ganser stresses their partnerships with farm specific bonuses too.&nbsp; Case-IH, Ford and Caterpillar are just a few corporate partners offering member discounts.&nbsp; Ganser says it's just as simple as presenting your membership card.

Wisconsin Through And Through - Rural Mutual Insurance And WI Farm Bureau

According to Lee Schulz, Chief Economist with Ever.Ag, 2023 was the worst year ever in pork production. How do markets look three years later in 2026? He tells us about the healthy balance of supply and demand in the marketplace.

According to Lee Schulz, Chief Economist with Ever.Ag, 2023 was the worst year ever in pork production. How do markets look three years later in 2026? He tells us about the healthy balance of supply and demand in the marketplace.

2026 Shows Healthy Pork Market

Maintaining a record system for all of Wisconsin's livestock is no small feat, but the Wisconsin Livestock Identification Consortium (WLIC) is up to the task. Every three years, WLIC contacts everybody who's actively in the system to renew their registration, and in 2025, the organization did just that. Julie Sweeney is the Executive Director. She tells us about the success they saw during the renewal and their priorities for 2026.

Maintaining a record system for all of Wisconsin's livestock is no small feat, but the Wisconsin Livestock Identification Consortium (WLIC) is up to the task. Every three years, WLIC contacts everybody who's actively in the system to renew their registration, and in 2025, the organization did just that. Julie Sweeney is the Executive Director. She tells us about the success they saw during the renewal and their priorities for 2026.

Importance of Beef Quality Assurance

Checkoff Chat

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MID-WEST FARM REPORT - MADISON

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