Mike Edge, Sr. Regional Marketing Director, Dairy Farmers of Wisconsin talks with Pam Jahnke about how critical the holidays are for Wisconsin's cheese industry.

As 90 percent of Wisconsin milk is made into cheese and 90 percent of that cheese is sold outside of the state, the team at DFW collaborates with some of the largest and most influential retail chains and distributors to ensure that Wisconsin Cheese and Dairy are available and highlighted to their customers. 

 Go to WisconsinDairy.org to learn more about your dairy checkoff