In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

McKinsey on Building Products

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

Paul, CEO of Copy.ai on going to market with an AI native product

Every company wants to scale efficiently and create a seamless customer experience. But growth isn’t just about having a great product—it requires strategic partnerships that align incentives and deliver mutual value. Without them, even the best technology can struggle to gain traction.

In this episode, host Rikki Singh speaks with Daniel Danker, Chief Product Officer at Instacart, about how the company has built a thriving multi-sided marketplace by forging strong relationships with retailers, brands, and shoppers—turning partnerships into a powerful engine for growth.

This conversation originally took place as part of the McKinsey Product Academy speaker series.

See www.mckinsey.com/privacy-policy for privacy information.

Every company wants to scale efficiently and create a seamless customer experience. But growth isn&rsquo;t just about having a great product&mdash;it requires strategic partnerships that align incentives and deliver mutual value. Without them, even the best technology can struggle to gain traction.
In this episode, host Rikki Singh speaks with Daniel Danker, Chief Product Officer at Instacart, about how the company has built a thriving multi-sided marketplace by forging strong relationships with retailers, brands, and shoppers&mdash;turning partnerships into a powerful engine for growth.
This conversation originally took place as part of the McKinsey Product Academy speaker series.
See <a href="http://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information.

Daniel Danker, CPO at Instacart on how partnerships drive business success

Sanjiva Weerawarana discusses the principles he’s followed while leading WSO2 from its humble beginnings in Sri Lanka to its current presence in 11 countries.

Sanjiva Weerawarana discusses the principles he&rsquo;s followed while leading WSO2 from its humble beginnings in Sri Lanka to its current presence in 11 countries.

Sanjiva Weerawarana on building products in international markets

In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insights on leveraging data, fostering innovation, and navigating market expansion to drive success in product management.

This conversation originally took place as part of the McKinsey Product Academy speaker series.

In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insights on leveraging data, fostering innovation, and navigating market expansion to drive success in product management.
This conversation originally took place as part of the McKinsey Product Academy speaker series.

Paul, CEO of Copy.ai on going to market with an AI native product

In 1 playlist(s)

McKinsey on Building Products

Social links

Follow podcast

Recent clips