McKinsey on Building Products
McKinsey on Building Products
Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more.Social links:
Daniel Danker, CPO at Instacart on how partnerships drive business success
Every company wants to scale efficiently and create a seamless customer experience. But growth isn’t just about having a great product—it requires strategic partnerships that align incentives and deliver mutual value. Without them, even the best technology can struggle to gain traction. In this ep…
26:28
Sanjiva Weerawarana on building products in international markets
Sanjiva Weerawarana discusses the principles he’s followed while leading WSO2 from its humble beginnings in Sri Lanka to its current presence in 11 countries.
25:34
Zeynep Inanoglu Ozdemir on marketing in product-led growth
In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insi…
28:24
Tamar Yehoshua on product leadership in the age of AI
In this episode of McKinsey on Building Products, host Rikki Singh and Tamar Yehoshua, President of Product and Technology at Glean, delve into the evolving landscape of product leadership in the age of AI. They discuss the pivotal role of customer obsession, the challenges of integrating AI into p…
25:30
Arnab Bose on AI’s impact on cybersecurity
In this episode of McKinsey on Building Products, host Rikki Singh and Arnab Bose, Chief Product Officer, Okta Platform, discuss the transformative impact of AI on cybersecurity and identity management. They explore the challenges of adopting AI in security solutions, the importance of a robust str…
27:30
Yuhki, CPO of Figma on accelerating PLG with 'user love'
In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformat…
23:59
McKinsey on Building Products: 2024 highlights
In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.
22:56
Paul, CEO of Copy.ai on going to market with an AI native product
In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segme…
24:05
Robert, President of Growth at Docusign on product-led sales, a new growth frontier
In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, deliver…
29:52
Varun, Adobe's General Manager on product-led sales
In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embr…
27:35