From the White House, to Edelman, Microsoft, Nissan and IBM, Jonathan Adashek has had a wide-ranging career. His experiences may span from politics, to the business side of PR, to tech, to automotive, but he has developed core beliefs about corporate culture, work ethic, marketing, and communications. Now as IBM’s Senior Vice President of Marketing and Communications, Jonathan joins Bob to share incisive thoughts on what a brand is really made of, adept insight on the current landscape and future of AI, and inspiring advice for building a career. He also speaks fondly about his upbringing in Milwaukee, summers spent at camp, and how he’s passing those meaningful experiences down to his kids.