Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Playlist by Math & Magic: Stories from the Frontiers of Marketing with Bob PittmanHow do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the cr…Follow the podcast:
117 clip(s) in playlist
Charlamagne Tha God Live at POSSIBLE: “Influencer means impact.”
As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create…
22:59
Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.”
Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven w…
39:40
Mike Milken: “Science could not move fast enough.”
From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the ‘90s, when facing his own life-threatening cancer diagnosis, he …
38:40
Lisa Coffey: “ Radio personalities are the original influencers."
Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a deca…
36:26
Strauss Zelnick: “Doing something from scratch, that’s challenging.”
After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the software company behind Grand Theft Auto. Together, th…
39:02
Mike Cessario: ”No investor was gonna write me a check for the concept.”
A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things…
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Math & Magic Returns March 19th
Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativity. New episodes st…
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CEOs You Should Know: Chon Nguyen, CEO of Newgentek
Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He’s the founder of and CEO of Newgentek, an IT…
11:06
CEOs You Should Know: Avani Desai, CEO of Schellman
Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the…
10:48
Listen to Bob on Tetragrammaton with Rick Rubin
Math & Magic host Bob Pittman shares some iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode here. For more from Rick, visit his website and YouTube channel.
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