Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.Social links:
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Introducing: Bloomberg Businessweek - Talks Home Prices & the 30 Stocks That Matter Most
Every day, Bloomberg Businessweek brings you news from the world of business and finance, plus interesting stories on global technology, politics and economics. Hear more from Carol Massar and Tim Stenovec by subscribing on the iHeartRadio app or wherever you get your podcasts.
1:24:51
Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.”
Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a groundbreaking maga…
23:38
Celebrating MTV’s Anniversary with the Real Story of MTV
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special …
52:58
Pitbull: “Anything you love you have to fight for.”
You may know this week’s guest by many names. Mr. 305, Mr. Worldwide, or more likely, the one and only Pitbull. Yes, the Grammy winning superstar, education advocate and entrepreneur sat down with Bob for a live conversation in his native Miami at the POSSIBLE conference. Before gaining all his tit…
28:12
Ryan Seacrest: “I celebrate people, but I’m not the star.”
Ryan Seacrest is America’s favorite host. He’s been on the radio since he was a teenager, but it wasn’t until he came on all of our TV screens in 2002 as the host of American Idol that he became a constant presence in American households. That big break propelled him to other roles, like hosting E!…
37:15
Andrew Jarecki: “People really do want to tell you their story.”
You’ve probably been entertained by entrepreneur and filmmaker Andrew Jarecki even if you didn’t realize it. He co-founded the business everyone used in the 1990s: Moviefone. His list of accomplishments also include co-writing the theme song for the hit TV show, Felicity, directing the Ryan Gosling…
40:03
Rob Reilly: “Be a fountain of ideas.”
How does one come up with great ideas? Some may think they’re random strokes of genius, but Rob Reilly knows it takes a mix of hard work and creativity–the truest embodiment of math and magic. Now the Chief Creative Officer of WPP, Rob built his stunning reputation on work that is memorable and buz…
36:10
Scott Borchetta: “This is the future – we better figure this out.”
Country music is the biggest radio music format and Nashville’s Scott Borchetta knows the genre inside and out. He’s the founder, president, and CEO of Big Machine Label Group and the founder of Big Machine Distillery. Scott has signed deals with artists like Tim McGraw, Jewel, Lady A, Zac Brown Ba…
32:52
Kenneth Feld: “People make an organization.”
Audiences love a spectacle, and Kenneth Feld knows better than anyone how true this is. As the Chairman and CEO of Feld Entertainment, he’s an acclaimed visionary when it comes to live, family friendly theatrics. He took over the business from his father, who founded it back in 1967 when he discove…
30:00
Kellyn Smith Kenny: “The working world is a team sport.”
Kellyn Smith Kenny was born to innovate. From her early years, she was a textbook over-achiever, thriving as both an athlete and a mathlete and joining any additional club she could squeeze her way into. Growing up, she watched her mom run a hospital and her dad contribute to groundbreaking work at…
37:23