Judy McGrath once said John Sykes had the gift of “making everyone want to be at the party.” Hear Bob and John relive the scrappy and ingenious marketing from MTV (including why you should look a little closer when you buy a shack with a cashier’s check, and why you might not want to trust Van Halen with a contest winner). Plus, John gives tips on how to get your next project funded, and how he helped pull the Concert for NYC together in just 4 and a half weeks.