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Jarl Mohn: "The best ideas come from desperation"

 

At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his way up from spinning records, how competing with a man in El Paso taught him everything he knows about sales, and why limited funds and a little bit of desperation led to groundbreaking successes at MTV, E! and NPR.

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they mana… 

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