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If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.

If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f3d98ce3-3f7c-4df5-83cd-af1d011d2a0f/transcript

Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made its remarkable journey upmarket, from embracing its identity as a fintech company to creating its iconic tagline, “What’s in your wallet?” He talks about the value of unforgettable live experiences like The Eras Tour, Jingle Ball and March Madness and about the powerful opportunities that come from real, authentic relationship-building.

Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made its remarkable journey upmarket, from embracing its identity as a fintech company to creating its iconic tagline, &ldquo;What&rsquo;s in your wallet?&rdquo; He talks about the value of unforgettable live experiences like The Eras Tour, Jingle Ball and March Madness and about the powerful opportunities that come from real, authentic relationship-building.

Marc Mentry: “I need everybody to act like this brand is theirs.” 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b52f4cd7-8518-4584-8c77-b4bb0104d05b/transcript

In honor of the 45th anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

In honor of the 45th anniversary of MTV, we&rsquo;re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: &ldquo;I want my MTV,&rdquo; we&rsquo;ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

Celebrating MTV’s 45th Anniversary with the Real Story of MTV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9652fd44-cbe1-4672-85ed-b49701010002/transcript

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he’s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He&rsquo;s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he&rsquo;s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he&rsquo;s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e77a06cc-1e28-4309-b228-b43b0115003e/transcript

Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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