Cold Open

Opening Credits

Cold Open End Cues Drums

You in 60s Segment

Marker 02

Marker 04

Marker 05

If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.

If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f3d98ce3-3f7c-4df5-83cd-af1d011d2a0f/transcript

In honor of the 45th anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

In honor of the 45th anniversary of MTV, we&rsquo;re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: &ldquo;I want my MTV,&rdquo; we&rsquo;ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

Celebrating MTV’s 45th Anniversary with the Real Story of MTV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9652fd44-cbe1-4672-85ed-b49701010002/transcript

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he’s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He&rsquo;s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he&rsquo;s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he&rsquo;s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e77a06cc-1e28-4309-b228-b43b0115003e/transcript

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and environmental issues, to keeping pace with fast-moving technology and adapting to funding cuts, Sherrie leads with self-awareness and empathy while always keeping her eye on research and impact. Plus, Sherrie shares highlights from her time at ABC News and The White House and talks about her new book, “What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives.”

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children&rsquo;s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and environmental issues, to keeping pace with fast-moving technology&nbsp;and adapting to funding cuts, Sherrie leads with self-awareness and empathy while always keeping her eye on research and impact. Plus, Sherrie shares highlights from her time at ABC News and The White House and talks about her new book, &ldquo;What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives.&rdquo;

Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.” 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4ec038c-1b32-4f32-91c3-b43200fd3a93/transcript

Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”

In 1 playlist(s)

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Social links

Follow podcast

Recent clips