As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he’s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.”
39:40

Mike Milken: “Science could not move fast enough.”
38:40

Lisa Coffey: “ Radio personalities are the original influencers."
36:26